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Yahoo Launches New Shopping Search : Blogging News and Articles

September 23rd, 2003 by Loren | 1 Comment

Yahoo Launches New Shopping Search

Yahoo! has launched its new price comparison service, the latest salvo in the battle for dominance in the Internet search space.

Yesterday, the company opened the doors to its new Yahoo! Shopping service, which lets users search for products sold over the Web. More than 10,000 e-stores are listed on the new service and the company claims the ease with which consumers can compare prices is one of its biggest advantages.

The site’s search capability is built on technology from Inktomi, which Yahoo! bought earlier this year.

More significantly, the relaunch of Yahoo! Shopping opens the newest front in the Internet search battle, a space that Google and Overture are fighting to control. In July, Yahoo! announced plans to acquire Overture, effectively turning the Internet paid-for search rivalry into a fight between Yahoo! and Google

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