Search Engine News

Yahoo Japan Adapts Yahoo Search Technology and Overture Ads

Loren Baker

06/2/04

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Yahoo! Japan announced on Monday, May 31 (Japan time), that they will be using Yahoo! Search Technology for their algorithmic web search, which was previously provided by Google.

Additionally, Yahoo! Japan and Overture announced on Tuesday, June 1 (Japan time) that Overture will be the provider for all commercial keyword search results on Yahoo! Japan. Previously, sponsored search results by Overture were displayed on Yahoo! Japan in rotation with results served by other commercial search companies.

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