Yahoo in Deal for Overture, an Internet Listing Service

From the New york TimesYahoo in Deal for Overture, an Internet Listing Service: “

Yahoo, the big Internet portal, announced yesterday that it would buy Overture Services, an Internet search listings service, for $1.63 billion in cash and stock.

Overture, which makes money by selling top spots on search listings to advertisers and then distributing those so-called sponsored results on MSN, Yahoo and other popular sites, has been rumored to be a candidate for a takeover for months.

The acquisition would give Yahoo greater ability to compete with Google in providing comprehensive Internet search services. Yahoo already owns the Internet search service Inktomi, and Overture recently acquired two other search engines, AltaVista and Fast Search and Transfer. The purchase of Overture gives Yahoo a bigger stake in the arena of advertiser-paid search listings. “

More Articles on the Yahoo/Overture Deal:

http://www.internetnews.com/IAR/article.php/2235001

http://www.internetnews.com/IAR/article.php/2235291

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2003/07/15/BU54321.DTL

http://www.globetechnology.com/servlet/story/RTGAM.20030715.wbmath0715/BNStory/Business/