Yahoo Gives Logo and 7 Websites New Facelift

Throughout the month of August, Yahoo has released an updated variation of its new logo, as part of the 30 Days of Change. The final version will go live on September 5. In a Tumblr post, Kathy Savitt, Yahoo’s Chief Marketing Officer gave reasoning behind the campaign: “…we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too.”

Leading up to the official logo change on September 5, Yahoo! has also released updated websites today for the following portals:

Yahoo! Sports:

yahoo sports facelift

Yahoo! Movies:

yahoo movies facelift

Yahoo! Music:

yahoo music facelift

Yahoo! TV:

yahoo tv facelift

Yahoo! OMG:

yahoo omg facelift

Yahoo! Games:

yahoo games facelift

Yahoo! Weather:

yahoo weather facelift

While the rest of the newly designed websites utilize stock backgrounds, The weather website may use a Flickr photo from your area after you input your location (in the above instance of Kansas City, MO, it generated a photo of the brand new Kauffman Center of the Performing Arts).  However, when inputting San Rafael, CA, a suburb of San Francisco, it generates an unrelated photo.

The Tumblr post further outlines each particular website’s new features, but each had a focus on better navigation and presenting the information users are most interested in at the forefront. This includes an aspect of personalization based on location and your Yahoo profile. For instance, Kansas City Royals came up as a recommendation when going to Yahoo! Sports based on location.

Many of Yahoo’s users will appreciate the shift toward simpler, updated navigation and more personalized information. There are no announced updates to Yahoo’s other websites as of press time.

Kelsey Jones
When she's not editing and scheduling posts, Kelsey Jones manages the Marketing Nerds podcast and moderates SEJ Summit conferences and Marketing ThinkTank webinars. She has been in digital marketing since 2007 and journalism since 2004. Kelsey enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.
Kelsey Jones
Kelsey Jones

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3 thoughts on “Yahoo Gives Logo and 7 Websites New Facelift

  1. It’s good to see Yahoo switching things up and actually going in the right direction with some of their acquisitions. Looking through all of their logos for the past few weeks, I’m hoping they pick a really cool looking one to stick with… some of them are kinda nasty!

  2. Some of the changes are not going too well: in Yahoo Groups, the new format, dubbed NEO, has been widely repulsed by current users, who no longer seem to have control on their groups’ cover pages, having to resort to the host’s guidelines. Protests have shot up across the group community, but sadly, have fallen on deaf ears…