According to a study by AdGooroo, an online advertising intelligence provider, active first page advertisers on Yahoo search have incresed by 10% in the first quarter of 2009. AdGooroo released its Search Engine Advertising Update.
The Search Engine Advertising Update documents several trends that emerged during the first quarter, including the annual arrival of larger search budgets from travel companies, the surprising addition of Bank of America and several used car resellers to AdGooroo’s ranking of Top 25 U.S. Advertisers by Search Engine, and a ten percent increase in active first page advertisers for Yahoo!.
“I would not be surprised to see good news from Yahoo! this month based on data included in this report, the sixth released by AdGooroo to date,” said AdGooroo Founder and Chief Gooroo Rich Stokes. “Like previous reports, this one includes charts and graphs that document important trends in search engine performance and presents data from the last 12 months, but unlike findings from previous reports, Google’s Ad Coverage diverged significantly from its estimated growth in active advertisers in Q109. We haven’t seen this in our analysis until now.”
Will Yahoo publisher become popular like Google adsense ??
Probably never.
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