http://www.searchenginejournal.com/yahoo-changes-way-web-advertising-is-sold-lands-webmd-forbescom-carscom-and-ziff-davis/5840/ Wed, 15 Feb 2012 00:21:59 +0000 hourly 1 http://wordpress.org/?v= http://www.searchenginejournal.com/yahoo-changes-way-web-advertising-is-sold-lands-webmd-forbescom-carscom-and-ziff-davis/5840/comment-page-1/#comment-683403 Favorite Browser Thu, 18 Oct 2007 09:44:43 +0000 http://www.searchenginejournal.com/yahoo-changes-way-web-advertising-is-sold-lands-webmd-forbescom-carscom-and-ziff-davis/5840/#comment-683403 That's just great, Yahoo is really on the wave now. That’s just great, Yahoo is really on the wave now.

]]> http://www.searchenginejournal.com/yahoo-changes-way-web-advertising-is-sold-lands-webmd-forbescom-carscom-and-ziff-davis/5840/comment-page-1/#comment-683005 Fred Wed, 17 Oct 2007 18:38:05 +0000 http://www.searchenginejournal.com/yahoo-changes-way-web-advertising-is-sold-lands-webmd-forbescom-carscom-and-ziff-davis/5840/#comment-683005 Wow... great move Yahoo. I think the key is that "Yahoo is doing something Google cannot offer" -- and these kinds of high-profile partnerships are certainly a way for Yahoo to differentiate themselves in the ad game and offer something to upscale clients that Google's missing. Also not surprising, but interesting, to see that highly profiled users are a key part of this agreement. Wow… great move Yahoo. I think the key is that “Yahoo is doing something Google cannot offer” — and these kinds of high-profile partnerships are certainly a way for Yahoo to differentiate themselves in the ad game and offer something to upscale clients that Google’s missing. Also not surprising, but interesting, to see that highly profiled users are a key part of this agreement.

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