Remember the Yahoo Wii site which built an original Wii information experience by using Yahoo Answers information, Flickr photos, user reviews and links to other Wii oriented sites which are indexed on Yahoo’s del.icio.us social bookmarking system?
Well, wii.yahoo.com can be seen as both a spotlight on the many Yahoo social media offerings or even what has been missing as a connection piece between Yahoo Social Media.
Regardless, Yahoo has found success in wii.yahoo.com and has dubbed the model Brand Universe.
Yahoo announced this week that it plans to build 100 other sites based upon Yahoo advertisers and popular brands from the film, video, music and gaming industries.
Miguel Helft of the New York Times reports:
Yahoo has already built a Brand Universe site around the Nintendo Wii, and on Tuesday it announced six more, which will be centered on Harry Potter; the video games Halo and the Sims; the television shows “The Office” and “Lost”; and Transformers, the toy line, television show, comic books and coming movie.
Other topics will be announced in the next few weeks, and all 100 sites will be introduced this year, Mr. Broady [Vince Broady, head of games, entertainment and youth at Yahoo]said.
Very recently, I wrote 4C: Yahoo’s Turnaround Formula, criticizing them for having haphazard offerings with no segmentation.
This announcement addresses some of my points, in that they are actually tying together various disjointed and haphazard properties around a particular brand, and creating an integrated experience.
I like it.
The right title should be: “Yahoo Building 100 Social Media Powered Entertainment SPLOGS”