Yahoo! Autos Custom: Ads + Community

Yahoo! Autos Custom: Ads + Community

Here’s the long tail (sort of) in action: Yahoo! Autos Custom. It’s an enthusiast site (hence the LT reference) but it also features classifieds and display advertising.

This is an interesting marriage of content + community in a highly specialized vertical (for more content richness and more ad targeting). It’s a cousin of the Yahoo! Trip Planner site.

This is just one more interesting thing coming out of Yahoo! Here’s’ more from the Yahoo! Search Blog.

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Greg Sterling, Local Search and Convergence Columnist – Greg Sterling is managing editor of The Kelsey Group who also writes the Local Media Journal Blog.