Contextual Advertising

Yahoo, AT&T Expand Advertising Partnership

Yahoo! Inc. and AT&T Inc. announced Tuesday that they have signed a multi-year deal to share revenue from advertising on mobile phones and personal computers.  This deal expands upon a pre-existing alliance the companies have shared since 2001, and will bring Yahoo advertising to approximately 70 million AT&T customers.

Terms of the deal, which includes revenue sharing, were not disclosed. Nevertheless, the new agreement covers both pay-per-click web search ads and display ads where are preferred by corporate brand advertisers.  Yahoo will also create a “new look and feel ” for AT&T’s web portal.

Marco Boerries, executive VP of Yahoo’s Connected Life division, said in a conference call that, “We are now the search engine and the advertising engine behind all of (AT&T Mobility) customers.”

This announcement came on the heels of a disappointing forecast by Yahoo.  Shares fell last night in after-hours trading by about 11%.

Comments are closed.

One thought on “Yahoo, AT&T Expand Advertising Partnership

  1. Even though we know that this deal will be very big since 70 million AT&T customers are a huge numbers but financial terms were not disclosed as of now.

    Yahoo’s shares fell $2.29, or 11 percent, to $18.52 in after-hours electronic trading after the company gave a disappointing forecast.

    After the announcement of this deal, the stock had closed up 3 cents at $20.81 in the regular session.

    Regards
    imBuntu
    Directory Maximizer
    Manual Directory Submission Service