Yahoo! Inc. and AT&T Inc. announced Tuesday that they have signed a multi-year deal to share revenue from advertising on mobile phones and personal computers. This deal expands upon a pre-existing alliance the companies have shared since 2001, and will bring Yahoo advertising to approximately 70 million AT&T customers.
Terms of the deal, which includes revenue sharing, were not disclosed. Nevertheless, the new agreement covers both pay-per-click web search ads and display ads where are preferred by corporate brand advertisers. Yahoo will also create a “new look and feel ” for AT&T’s web portal.
Marco Boerries, executive VP of Yahoo’s Connected Life division, said in a conference call that, “We are now the search engine and the advertising engine behind all of (AT&T Mobility) customers.”
This announcement came on the heels of a disappointing forecast by Yahoo. Shares fell last night in after-hours trading by about 11%.
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Manual Directory Submission Services on Jan 31, 2008 at 2:16 am
Even though we know that this deal will be very big since 70 million AT&T customers are a huge numbers but financial terms were not disclosed as of now.
Yahoo’s shares fell $2.29, or 11 percent, to $18.52 in after-hours electronic trading after the company gave a disappointing forecast.
After the announcement of this deal, the stock had closed up 3 cents at $20.81 in the regular session.
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