Take a look at the Yahoo! Homepage and the new AOL Beta Homepage. The look like basic clones of one another; placement of the search box, tabbed news and content browsing, advertisement section and easy access for mail and other personalized tools.
So, if this a result of user experience optimization, or lack of imagination?
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7 responses so far ↓
Dan on Apr 27, 2007 at 1:56 pm
Look at all the “web 2.0″ type pages…they are all really similar.
look at retail stores…they all have the same look and feel…especially grocery stores. Why wouldn’t the web end up being the same?
Loren Baker, Editor on Apr 27, 2007 at 2:00 pm
Well, you could argue that all banks use the same efficient system… until Washington Mutual reinvents it.
Same with stores, the 7-11 model was used for decades, and then in the Mid Atlantic area, Wawa reinvents the quickie mart layout model.
I don’t agree that usability is a zero sum equation :)
scott fish on Apr 27, 2007 at 3:31 pm
These are pretty darned similar though - even down to the shading and the button placements.
I wonder why they are literally *the same!*
Joe Whyte on Apr 27, 2007 at 3:42 pm
This is rediculous!
MG on Apr 27, 2007 at 4:39 pm
It looks like some one at AOL did save,search, replace and upload.
scott fish on Apr 27, 2007 at 4:48 pm
I was showing a friend of mine today and that 250×250 adblock had an AD for Vonage on both Yahoo and AOL - exactly the same ad (green).
we’ll see how long this lasts…
Everyday Weekender on Apr 28, 2007 at 2:18 pm
thats disgusting. .. you think with all the money they have, and all the talent in this world, they’d be able to create something unique.
:(
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