Yahoo Acquisition of : Sensible Rumor

Yahoo is rumored to be close to acquiring the college sports network according to paidContent’s Rafat Ali. At an expected $100 million, would be the largest sports media oriented acquisition by Yahoo., currently a Yahoo media partner, is a college sports portal which coverages high school recruitment and offers team-specific coverage on each college’s sports teams, especially basketball and football. drives what we call “The Ultimate Fan Experience” by integrating its exclusive expert content into a network of team-based sites with message boards and various community tools that encourage and result in ever-increasing fan knowledge and involvement.

Yes, this could be seen as another Ya-Hiccup acquisition in the shadow of Google’s mega buyout of DoubleClick.

The rumor does however follow a similar Yahoo pattern of acquiring content driven loyalty outlets which can be easily integrated into the Yahoo formula and also attract more users into the Yahoo social experience.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker