SEO

Yahoo Acquisition of Rivals.com : Sensible Rumor

Yahoo is rumored to be close to acquiring the college sports network Rivals.com according to paidContent’s Rafat Ali. At an expected $100 million, Rivals.com would be the largest sports media oriented acquisition by Yahoo.

Rivals.com, currently a Yahoo media partner, is a college sports portal which coverages high school recruitment and offers team-specific coverage on each college’s sports teams, especially basketball and football.

Rivals.com drives what we call “The Ultimate Fan Experience” by integrating its exclusive expert content into a network of team-based sites with message boards and various community tools that encourage and result in ever-increasing fan knowledge and involvement.

Yes, this could be seen as another Ya-Hiccup acquisition in the shadow of Google’s mega buyout of DoubleClick.

The Rivals.com rumor does however follow a similar Yahoo pattern of acquiring content driven loyalty outlets which can be easily integrated into the Yahoo formula and also attract more users into the Yahoo social experience.

Screen Shot 2014 04 15 at 7.21.12 AM Yahoo Acquisition of Rivals.com : Sensible Rumor
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Yahoo Acquisition of Rivals.com : Sensible Rumor

You Might Also Like