Comments on: Yahoo Acquiring IndexTools Analytics : Beefing Up Yahoo Services

By: Matt

Matt — Wed, 09 Apr 2008 21:48:48 +0000

@ Miss Universe…

Yahoo already has analytics tools to help maximize avertisers PPCs. This buy will provide much more!

By: * Miss UNIVERSE

* Miss UNIVERSE — Wed, 09 Apr 2008 16:59:41 +0000

IndexTools is phenomenal, very detailed and customizable….

So surprising that it took THIS long for one of the Big Three to acquire them…

So Yahoo will probably use it to help customers maximize the ROI of their PPCs – and will probably develop new features similar to Google Optimizer and Analytics

By: mike

mike — Wed, 09 Apr 2008 16:01:07 +0000

This should be interesting, as Yahoo Shopping, popular as it is offers no method of tracking sales/orders making it pretty worthless in the grand scheme of things.

By: Web Browser

Web Browser — Wed, 09 Apr 2008 13:47:19 +0000

They should buy Whoopra then as well