The reports and statistics are out, and as I was looking over Yahoo’s financial report for 2007, all I saw was increase in this, and increase in that. But of course, we should all not be mislead by this report. Actually, you just have to open your eyes a little bit wider to see the bigger picture.
Amidst all the increases in Yahoo’s variables as enumerated in the financial report, you could clearly see on which part Yahoo faltered in 2007. So, far I’ve noticed the following:
for Yahoo’s Full Year 2007 Financial Results:
- Marketing services revenues from Affiliate sites were $2,417 million for 2007, a 5 percent decrease compared to $2,556 million for 2006.
- Operating income for 2007 was $695 million, a 26 percent decrease compared to $941 million for 2006.
for Yahoo’s Segmented Financial Results:
- United States segment operating income before depreciation, amortization, and stock-based compensation expense for 2007 was $1,434 million, a 1 percent decrease compared to $1,452 million for 2006.
You don’t have to be a financial analyst to deduce from these statements that indeed Yahoo is not doing well with its income-generating programs last year. And this could very well justify the need for the recent announcement regarding Yahoo’s planned mass layoffs.
After looking at these financial reports, I couldn’t agree more on the advice that Yahoo needs a reboot.