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	<title>Comments on: Will Ask.com&#8217;s Ad Campaign Be&#160;Effective?</title>
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		<title>By: Ciaran</title>
		<link>http://www.searchenginejournal.com/will-askcoms-ad-campaign-be-effective/4840/comment-page-1/#comment-458268</link>
		<dc:creator>Ciaran</dc:creator>
		<pubDate>Fri, 04 May 2007 13:29:25 +0000</pubDate>
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		<description>Viral marketing is all well &amp; good - so long as you can back it up - I&#039;d say that Ask have let a few things slide. Just try searching for any of those slogans... Not great for a search company eh? 

If you&#039;re interested, I&#039;ve written a post about &lt;a href=&quot;http://www.eyefall.co.uk/blog/news/07036/dont-let-other-people-steal-your-marketing-budget.html&quot; rel=&quot;nofollow&quot;&gt;Ask&#039;s marketing here&lt;/a&gt; (feel free to delete the link, as I don&#039;t want to be thought of as spamming!)</description>
		<content:encoded><![CDATA[<p>Viral marketing is all well &amp; good &#8211; so long as you can back it up &#8211; I&#8217;d say that Ask have let a few things slide. Just try searching for any of those slogans&#8230; Not great for a search company eh? </p>
<p>If you&#8217;re interested, I&#8217;ve written a post about <a href="http://www.eyefall.co.uk/blog/news/07036/dont-let-other-people-steal-your-marketing-budget.html" rel="nofollow">Ask&#8217;s marketing here</a> (feel free to delete the link, as I don&#8217;t want to be thought of as spamming!)</p>
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