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Why Your Business Needs Twitter

03 TwitterMarketing TwitterForBusiness Why Your Business Needs Twitter

Source: Twitter Marketing | Twitter for Business

It cannot be denied that the birth of Web 2.0 has provided Internet users with a lot of opportunities that they could only dream of. In fact, there are many online tools that were not made for marketing, but have a lot of potential to be used in such purpose. One of these is Twitter.

Twitter for Business: What You Need to Know

Its large and interrelated community is what makes Twitter an ideal social media marketing tool. This makes the micro-blogging site a very convenient place to promote your brand. All that you need to do is set up an account, attract followers, and start tweeting.

The micro-blogging site also provides a lot of helpful tools that enables you to track potential audience, the people talking about you, and what they say about you. If you know how to use Twitter to your potential, you can monitor whether people are pleased with your brand or not.

In addition, it can help you determine your target market, and what they are looking for from your business. In turn, Twitter tools will help you learn what adjustments you need to do for your business.

Twitter is also one of the best ways to connect with your audience. Communication between you and your customers is an important aspect of trading and marketing. This will enable you to build relationship and trust with your potential customers, letting you establish your online presence and credibility.

If you know how to engage your Twitter followers, it could help you promote your business further. In turn, it will help you generate leads and boost your revenue.

Before You Start

However, having a Twitter account and hundreds of followers is not enough to start your marketing campaign.

Just because you have an account doesn’t mean that you can already hard-sell and over-promote your brand. Bear in mind that Twitter is a social networking site. This means that you need to have a strategy to take advantage of its social aspect to leverage your brand. You have to learn first how you can connect and engage with your followers.

First thing that you need to do is plan on how you’re going to present your company, as well as your products and services. Find and implement good tactics that will shed light on your company, without annoying your followers.

Using Twitter to help develop your business could be a beneficial undertaking. However, you need to carefully build a good strategy that will help you engage your followers and leverage your brand further.

 Why Your Business Needs Twitter

Aki Libo-on

Editorial Team Member at Search Engine Journal
Aki Libo-on is a Philippine-based Web Content Writer for Alpha Brand Media and a member of Search Engine Journal's editorial team. She's also the author of "How to Start a Blog (And Earn from It!)"—a beginner’s guide to blogging published by Bookware Publishing.
 Why Your Business Needs Twitter

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2 thoughts on “Why Your Business Needs Twitter

  1. This is a brilliant post Aki. Thanks for writing it up. I really liked this paragraph:
    “Just because you have an account doesn’t mean that you can already hard-sell and over-promote your brand. Bear in mind that Twitter is a social networking site. This means that you need to have a strategy to take advantage of its social aspect to leverage your brand. You have to learn first how you can connect and engage with your followers.”

    This is a thing that many brands with Twitter account don’t realize. They do not connect with their followers, they do not create any form of informal relationship with them. They just focus on the hard-sell and are destroying the social networking friendly and informal environment, glutting it with advertisement and promotions.

    1. Hi Isaac!

      I’m glad that you like my post about Twitter Marketing. I agree with your point there. Some online marketer, especially the new ones, only think of Twitter and other social network as a way to earn. What they didn’t know is that social media is just a driving force. It is designed to create relationship and build trust with your followers. Social media marketing is basically using an indirect approach in promoting your brand.