Comments on: Why You Need to Include Social Media in Your 2009 Marketing Budget

By: Brand4profit

Brand4profit — Thu, 08 Jan 2009 07:47:10 +0000

The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.

Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.

While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.

By: Charlie Ellis

Charlie Ellis — Tue, 23 Dec 2008 21:08:37 +0000

After reading Jeff Howe’s Crowdsourcing, i’ve been diligently studying anything and everything about how to leverage social media for SEO. Fascinating stuff! This post is right on point…Malicoat offers some solid recommendations!

By: Web Hosting

Web Hosting — Tue, 23 Dec 2008 14:29:09 +0000

Great article, I really believe in social media marketing and now is the time to get the most out of it while it is in its youth…..

By: Victoria

Victoria — Mon, 22 Dec 2008 21:47:31 +0000

Great pointers. I am getting a lot of people interested in SEO, social media, and link building as that strategy is long term and not expensive.

By: Link Building Co

Link Building Co — Mon, 22 Dec 2008 21:36:12 +0000

This is a very good post. I think link building will continue to grow for sure. Using social platforms as a way to build high quality relevant links is they way to go.

You can never have too many high quality links. Ever…

By: Guillaume

Guillaume — Mon, 22 Dec 2008 16:29:42 +0000

Lots of good points in this post. As you mentioned it 2009 will be the year of the integration of social media in marketing plan because you now have such a large part of the entire population using them daily that ignoring them is like shooting yourself in your foot!

By: Website Design Orange County

Website Design Orange County — Mon, 22 Dec 2008 16:15:35 +0000

If you are working on a site for hospital supplies, denture adhesives, or even hearing aids I don’t think a social networking site is necessarily the best place for your advertising dollars. Knowing who your market demographic is more important than suggesting that one strategy is the cure all for every web site.

With that being said, if you are trying to sell really trendy ugg boots, ridiculously oversized sun glasses or even those oh so attractive skinny jeans then I would agree that social media is a proper strategy.

By: Mike Seidle

Mike Seidle — Mon, 22 Dec 2008 15:16:14 +0000

I can’t agree with Nick Stamoulis more. Ignoring Social Media is not a strategy unless your goal is disaster. Social media has quickly swept away many top websites and you need to start thinking about how to get your business “discovered” on social sites in addition to “found” on top search engines.

By: Jennifer Gastelum

Jennifer Gastelum — Mon, 22 Dec 2008 15:11:20 +0000

I think there is a fear of not only generating traffic, but difficulty identifying/using the ratio of social media outlets and developing appropriate content. I find it difficult finding emerging trends in my current industry.

By: Nick Stamoulis

Nick Stamoulis — Mon, 22 Dec 2008 14:41:29 +0000

I think what also tends to happen is smaller business owners that are not as savvy with the internet tend step into a stage of denial with social media thinking it will not benefit them. This state of mind will eventually phase out their business.