Source: Twitter Sign In and Homepage | Official WebsiteMajority of online marketers who use Twitter for their online marketing campaign usually time their tweets. That’s because it could be a great way to increase their user reach and direct more traffic to their website.
Better timing of tweets could actually give your posts more retweets. As a result, you could gain more followers. However, there are some factors that you need to consider when timing your tweets.
Followers’ Activity
Monitoring your followers’ activity can be a great way for your content and links to generate more exposure and retweets. Check out when your fans are most active. Is it on a weekend or a weekday? You should also take note of the time of day when majority of your followers are most active.
Time your tweets accordingly once you already know the time and day they are most active. In turn, majority of your followers will see your posts, which could help your content get more exposure and retweets. The more people see your tweets, the higher the chance that you could boost your website or blog’s traffic.
Followers by Time Zone
The daily activity of your followers will depend on their timeline. For instance, if you’re living somewhere in Asia, there’s a possibility that your daytime could be nighttime on the other side of the globe. That being said, monitoring your followers’ activity is important.
You should also take into consideration the density of your followers based on various timelines. If majority of your followers are from Asia, you should time your tweets depending on their timeline. If most of them are from the Eastern Time zone, you should time your tweets when they are most active.
Using a Twitter Scheduling Tool
As much as you want to stay awake all day and all night just to time your tweets, it just won’t work that way. There are various Twitter schedule tools that you could use to help you with this task. Just remember to space your schedule accordingly so your tweets won’t flood your follower’s timeline.
Furthermore, you should not stop sending your tweets personally, especially if your post is conversational in nature. Responding and retweeting other content could also help to expand brand awareness.
Boosting your brand’s online presence on Twitter is not just as simple as posting a 140-character message. It also requires going with the flow to your followers’ activity.
