Comments on: Why Is Yahoo Gaining Search Share? Three Reasons

By: Nick Stamoulis

Nick Stamoulis — Wed, 29 Oct 2008 19:03:57 +0000

I agree, Yahoo finance is still very powerful and I know that if i’m looking for information that is the first place I go to.

By: Pablo

Pablo — Wed, 29 Oct 2008 14:57:30 +0000

Surprsingly enough, as I blogged about this a few days back, http://palatnikfactor.com/2008/10/22/yahoo-clicks-cost-more-than-google-clicks, Yahoo search marketing has become more expensive per click, given the niches I manage. I see a better, much better ROI in Google, even MSN. I’ve seen Yahoo convert a little better in the past.

By: Loren Baker, Editor

Loren Baker, Editor — Wed, 29 Oct 2008 14:45:12 +0000

Al, it would be great to be able to publish something based upon that info, you up for it?

By: Al Costanzo

Al Costanzo — Wed, 29 Oct 2008 13:48:56 +0000

Loren, actually we have noticed that although they do not have the current “reach” of Google. When we compare our PPC campaigns for all of our customers, the ROI (at least that we see) is much better on Yahoo! Unfortunately for them, the reach is just not there. (yet)