Where’s the MultiMedia in Search Engine Marketing?

November 17th, 2003 by Loren Baker, Editor | 1 Comment

Where’s the Multi Media in Search Engine Marketing? Apparently Search Engine Marketing and Mutli Media are not mixing. Why?

Perhaps those using multimedia search are not a good market for search engine marketers.

However, approximately 50 million U.S. consumers, or 21 percent of Americans over the age of 12, accessed audio or video webcasts in July 2003, according to the most recent data from Arbitron/Edison Media Research. With Google, Altavista, AlltheWeb and other search engines focusing on more file and multimedia searches, I wonder if we’ll see an end to this trend.

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