Comments on: What’s The Real Value of Brand PPC? http://www.searchenginejournal.com/whats-the-real-value-of-brand-ppc/10623/ Tue, 14 Feb 2012 17:43:21 +0000 hourly 1 http://wordpress.org/?v= By: Will A. http://www.searchenginejournal.com/whats-the-real-value-of-brand-ppc/10623/comment-page-1/#comment-1104011 Will A. Wed, 01 Jul 2009 12:11:13 +0000 http://www.searchenginejournal.com/?p=10623#comment-1104011 Excellent post Brian, the results literally shows that Brand PPC is of great importance besides search rankings. I would recommend anyone to bid on their brands as well. Preferable having the whole page listings with brand PPC. Collins - I think he could have meant that the affiliates could have provided additional Brand PPCs boost. Imagine having the whole search page listings splattered with Brand PPCs by both the clients as well as affiliates. This is one study Brian could take up as well, keeping in mind that Google has recently implemented their one-domain PPC rule. The only way for affiliates to bid Brand names now is to have another domain name. Now multiply that by the number of affiliates and you get Brand PPCs for pages and pages of google search listings on end. This could do wonders and scale up the figures. Both clients and affiliates stand to gain. A Win-Win situation. Just my 2 cents... Will Excellent post Brian, the results literally shows that Brand PPC is of great importance besides search rankings.

I would recommend anyone to bid on their brands as well. Preferable having the whole page listings with brand PPC.

Collins – I think he could have meant that the affiliates could have provided additional Brand PPCs boost. Imagine having the whole search page listings splattered with Brand PPCs by both the clients as well as affiliates.

This is one study Brian could take up as well, keeping in mind that Google has recently implemented their one-domain PPC rule. The only way for affiliates to bid Brand names now is to have another domain name. Now multiply that by the number of affiliates and you get Brand PPCs for pages and pages of google search listings on end.

This could do wonders and scale up the figures. Both clients and affiliates stand to gain. A Win-Win situation.

Just my 2 cents…

Will

]]> By: Collins http://www.searchenginejournal.com/whats-the-real-value-of-brand-ppc/10623/comment-page-1/#comment-1102288 Collins Thu, 11 Jun 2009 16:03:42 +0000 http://www.searchenginejournal.com/?p=10623#comment-1102288 Mason - I think I'm one of those companies that has failed to realise the importance of affiliates bidding on the brand name instead of (or as well as?) the client. Could you enlighten me? Thanks. Mason – I think I’m one of those companies that has failed to realise the importance of affiliates bidding on the brand name instead of (or as well as?) the client.

Could you enlighten me?
Thanks.

]]> By: Tom Pick http://www.searchenginejournal.com/whats-the-real-value-of-brand-ppc/10623/comment-page-1/#comment-1101397 Tom Pick Sun, 31 May 2009 18:58:19 +0000 http://www.searchenginejournal.com/?p=10623#comment-1101397 Great post Brian. I encourage clients to bid on their own company and product names primarily because - and I'm not sure if this is exactly covered by your second bullet point - it increases credibility. Prospective customers view companies that are willing to invest ad dollars in their own name as more trustworthy, established brands. Great post Brian. I encourage clients to bid on their own company and product names primarily because – and I’m not sure if this is exactly covered by your second bullet point – it increases credibility. Prospective customers view companies that are willing to invest ad dollars in their own name as more trustworthy, established brands.

]]> By: Mason http://www.searchenginejournal.com/whats-the-real-value-of-brand-ppc/10623/comment-page-1/#comment-1101367 Mason Sat, 30 May 2009 16:20:11 +0000 http://www.searchenginejournal.com/?p=10623#comment-1101367 I firmly believe that any brand presence is good presence. To have both the natural search rankings and PPC ads appearing in front page defintely adds to the power and strength of the company's branding. The question is, whether the PPC ads should be put up by the branding company or from the affiliates of the brand. Many companies fail to realise the importance of affiliates bidding on the brand name and put a stop to it. I firmly believe that any brand presence is good presence. To have both the natural search rankings and PPC ads appearing in front page defintely adds to the power and strength of the company’s branding.

The question is, whether the PPC ads should be put up by the branding company or from the affiliates of the brand. Many companies fail to realise the importance of affiliates bidding on the brand name and put a stop to it.

]]> By: Joe Mescher http://www.searchenginejournal.com/whats-the-real-value-of-brand-ppc/10623/comment-page-1/#comment-1101319 Joe Mescher Fri, 29 May 2009 19:46:20 +0000 http://www.searchenginejournal.com/?p=10623#comment-1101319 Unless You're Google (Even Then)... Bid on Your Brand! I witness customers profit from this strategy every day. In fact, they often profit off other business owners who aren't "Minding the Store" by bidding on their brand keywords and siphoning away leads/business. Want to get more useful tips and SEM advice? Follow me on Twitter: http://www.Twitter.com/JoeMescher Unless You’re Google (Even Then)…

Bid on Your Brand!

I witness customers profit from this strategy every day.

In fact, they often profit off other business owners who aren’t “Minding the Store” by bidding on their brand keywords and siphoning away leads/business.

Want to get more useful tips and SEM advice?

Follow me on Twitter:
http://www.Twitter.com/JoeMescher

]]> By: ranjan http://www.searchenginejournal.com/whats-the-real-value-of-brand-ppc/10623/comment-page-1/#comment-1101287 ranjan Fri, 29 May 2009 14:10:15 +0000 http://www.searchenginejournal.com/?p=10623#comment-1101287 Dear Brian, It's relatively a very good website and I've found a very clear analysis of PPC with charts and graphs. It's very useful information and i like to find it interesting. Thaks anyway, Regards, Ranjan. Dear Brian,
It’s relatively a very good website and I’ve found a very clear analysis of PPC with charts and graphs. It’s very useful information and i like to find it interesting.
Thaks anyway,
Regards,
Ranjan.

]]> By: Tag44 http://www.searchenginejournal.com/whats-the-real-value-of-brand-ppc/10623/comment-page-1/#comment-1101270 Tag44 Fri, 29 May 2009 12:05:08 +0000 http://www.searchenginejournal.com/?p=10623#comment-1101270 Thanks Brian, thanx for the useful information and for sharing it on net. Thanks Brian, thanx for the useful information and for sharing it on net.

]]> By: Bobby Kircher http://www.searchenginejournal.com/whats-the-real-value-of-brand-ppc/10623/comment-page-1/#comment-1101224 Bobby Kircher Thu, 28 May 2009 23:19:22 +0000 http://www.searchenginejournal.com/?p=10623#comment-1101224 Great stuff here, Brian, and nice to see some data behind it. Additionally, depending on your branding, you could use impression data to see how it's trending especially if you're running aggressive advertising campaigns which are not easily measurable. And to your point, it's very easy to market special offers to those searching your brand through PPC ads. And, as Alan Bleiweiss points out, it ultimately comes down to ROI, which through my experience has been pretty darn good. Great stuff here, Brian, and nice to see some data behind it.

Additionally, depending on your branding, you could use impression data to see how it’s trending especially if you’re running aggressive advertising campaigns which are not easily measurable.

And to your point, it’s very easy to market special offers to those searching your brand through PPC ads.

And, as Alan Bleiweiss points out, it ultimately comes down to ROI, which through my experience has been pretty darn good.

]]> By: Joshua Sciarrino - Refuge Design http://www.searchenginejournal.com/whats-the-real-value-of-brand-ppc/10623/comment-page-1/#comment-1101222 Joshua Sciarrino - Refuge Design Thu, 28 May 2009 22:37:13 +0000 http://www.searchenginejournal.com/?p=10623#comment-1101222 An additional note. I think this study is the best to add to your argument. :) <a href="http://www.flickr.com/photos/30991909@N07/3033539858/" rel="nofollow">The value of Brand PPC</a> [Picture]. An additional note. I think this study is the best to add to your argument. :)

The value of Brand PPC [Picture].

]]> By: Mike Stokes http://www.searchenginejournal.com/whats-the-real-value-of-brand-ppc/10623/comment-page-1/#comment-1101218 Mike Stokes Thu, 28 May 2009 21:37:07 +0000 http://www.searchenginejournal.com/?p=10623#comment-1101218 After I got 2 of my websites to a good page 1 listing, I thought I could save that PPC money too. I cut it out for one site first, then the other, and sales and bottom line both decreased. I am back to doing the PPC also. I did find that I could lower my daily budget and increase profitability. Mike Stokes Baton Rouge, LA After I got 2 of my websites to a good page 1 listing, I thought I could save that PPC money too. I cut it out for one site first, then the other, and sales and bottom line both decreased. I am back to doing the PPC also. I did find that I could lower my daily budget and increase profitability.

Mike Stokes
Baton Rouge, LA

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