Comments on: What Has Edward Bernays Taught Me About Link Building

By: danny

danny — Tue, 16 Feb 2010 17:11:38 +0000

Hey Vedran..great post!

I’m going to get ‘Propaganda’ and give that a read. Great advice on link building and making people feel like they connect to a bigger picture.

By: Connect Free

Connect Free — Tue, 02 Feb 2010 15:11:04 +0000

Nice read…
I didnt know of Edward Bernays (embrassing I know) but I’ve had a look at some of his stuff and you really were able to relate it very well to link building.
Thanks for learning something new!

By: Paul Doffman

Paul Doffman — Mon, 01 Feb 2010 12:10:54 +0000

Really great article. Is great what history can teach us. The way people behave doesn’t change much just the things we interact with.

By: Tom

Tom — Mon, 01 Feb 2010 11:15:51 +0000

Interesting comparisons, however what I would say is I think that sometimes it is hard to comply with some of these points, dependant on the industry. Lets not forget that in order for Online PR to work effectively you need to constantly have something interesting to discuss and this is fine in ever changing and interesting industries but not so easy in uninteresting (some would say boring) ones.

There is still a place for paid links, paid reviews and in-links and I think there will be for some time to come yet. However, the best strategy in my eyes is to use a combination of the two methods wherever possible.

By: Arrow SEO

Arrow SEO — Sun, 31 Jan 2010 23:07:48 +0000

Great article on link building. Very interesting read. Thanks

By: Tubs

Tubs — Sun, 31 Jan 2010 10:44:49 +0000

Interesting reading Vedran, in particular the tip about helping people express themselves by linking to you.

By: aGreenSupply

aGreenSupply — Sun, 31 Jan 2010 00:08:35 +0000

Great article. It makes me rethink how should I apply my linking methods.

Keep up the good work.

By: Kawika

Kawika — Sat, 30 Jan 2010 16:46:19 +0000

Great post! An interesting read, for sure, on the whole point of linkbuilding – to obtain mindshare.

By: Vedran

Vedran — Sat, 30 Jan 2010 04:39:41 +0000

@ JuiceeLinks,

You are absolutely right!

Technology makes it easy to measure reach and influence, which makes it even more interesting to do what we do.
You can measure how influential a blogger is with very simple and easy-to-understand metrics, like the number of subscribers, Twitter followers, links etc.

Gotta love the age that we live in!

By: Vedran

Vedran — Sat, 30 Jan 2010 04:34:34 +0000

@ Joanna,

Bernays is my hero :)