Comments on: What Can or Should Be Included in a Page Title

By: Spectrumsat

Spectrumsat — Wed, 23 Sep 2009 11:30:34 +0000

Useful written recently after upgrading CMS changed the title pages and in search of higher up all pages. With a brand and a good description of a very good effect is obtained even if the site is not in the first place, people are more attractive. With the prices I think you can specify in the description

By: Mader

Mader — Fri, 19 Dec 2008 14:53:14 +0000

Be careful also about the order of the word you put in the title. A B C is not the same of C A B for Google.

By: Duane Dibbley

Duane Dibbley — Wed, 10 Dec 2008 07:45:48 +0000

You can’t be serious. Clickable phone is feature of Skype’s FF/IE extension and is not part of standard instalation of Firefox or IE.

So “both Internet Explorer and FireFox (by default) will highlight the phone number and make it clickable” is NOT true.

By: Ann Smarty

Ann Smarty — Mon, 08 Dec 2008 08:21:16 +0000

@Jaan, nah, I am in Ukraine currently :)

By: Ann Smarty

Ann Smarty — Sat, 06 Dec 2008 07:58:33 +0000

@Martin, both at FireFox and IE have the plugin once you install the browser… I never had to install the addon myself – it already was there!

By: Outlet

Outlet — Fri, 05 Dec 2008 20:21:25 +0000

Thanks for this list. I will think about it and will propably change some things connected with my title…

By: Martin

Martin — Fri, 05 Dec 2008 20:07:42 +0000

Clickable phone? Only if you have Skype installed, with the IE and Firefox plugin. You also need Skype Credit for landline calls.
Your statement “both Internet Explorer and FireFox (by default) will highlight the phone number and make it clickable” is NOT true.

By: Probuddha

Probuddha — Fri, 05 Dec 2008 09:17:04 +0000

Q. Most all businesses care about branding BUT is it more important than having critical keywords in your title?

110% Yes! Branding is long term while organic ranks might be short term. As you said when your customer look for your site they search with your company name – that’s the power of branding. If you base your business solely on organic SE ranks, you might be in for a big toss the moment Google tweaks their algo a bit.

However, your perspective is also right and I would suggest that keep the company name in the page titles, but at the end of it since the search engines place a lot of importance to keywords placed at the beginning of a page title.

IMO, it would be smart if we divide a page title into 2 parts:

First 30 – 35 chars – Keywords for the search engines

Next 30 chars – To entice clicks and brand reinforcement

By: Fashion Jewelry, Art Glass

Fashion Jewelry, Art Glass — Fri, 05 Dec 2008 00:45:48 +0000

A key point that Ann brought up deserve a bit more clarification. Most all businesses care about branding BUT is it more important than having critical keywords in your title? I would suggest that you drop the ego and focus on a powerful page title without the company name. When people are looking for product like jewelry, they are going to look if the title and description matches what they are looking for. Unless your business name is Tiffany, the person conducting a search for jewelry will likely not care. When our existing customers want to find us again for a follow up purchase they either type in our business name, Trezora, or “glass jewelry” for which we are rated #1 in Google (even though our page rank dropped from a 4 to a 3 – but that’s another story).

By: Michael Nagles

Michael Nagles — Thu, 04 Dec 2008 17:25:40 +0000

Great article.