So unless you’ve been living on a rock, there are five trending topics that are dominating the online conversations recently:
- Charlie Sheen – people are analyzing his actions and talking about how brilliant he is at creating a conversation and how people should learn to get the exposure he has gotten. My personal opinion is that he had no master plan that is backed by brilliance. The man has some issues and the fallout just happens to be captivating America. I am going to pass on further commentary on this topic. Enough people are covering it and I’m just not buying that we should spend a minute more analyzing him and his “results” on the web. If ya disagree, comment below and let me know why…otherwise let’s move on!
- The earthquake in Japan and the related Tsunami warnings – My heart goes out to the people impacted by this shocking and horrible tragedy. I plead with everyone that is able, to rally in the coming weeks to support the people in need and donate whatever you can. There is a lot of talk about how social media played a role in spreading information and it really is interesting to hear the different ways that social media has changed how things play out when there is a tragedy. I am also not going to spend time talking about this one. There are lots of articles out there to read if you are interested. I just wanted to talk a minute here to acknowledge those suffering and pledge to do my part in helping them.
- The Facebook changes – OK this one I will cover briefly below, so keep reading. I have a couple resources to mention.
- The Google Farmer/Panda update. One would think this topic doesn’t need yet another post breaking it all down, but based on questions I am getting and bizarre advice I see floating around out there – I think it DOES actually need some more coverage. So keep reading for that.
- Large companies being busted for poor SEO practices. This one I am just going to cover right now with just one statement: Black hat, nefarious SEO practices don’t work long term, you will get caught and doing it right the first time, while it may take longer to get results initially is the best way to go for 2 reasons – you’ll be able to sustain long term success and it’s usually better for your site visitors (when you are providing real content of value and obtaining links that are legit and linking to content that is worthy of a link)
OK, so now let’s break down #3 and #4 a little further…
The new Fan/Business Pages are now live as of Friday March 11, 2011
So anyone that didn’t upgrade their page prior to Friday had it happen automatically.
Anyone creating a new Fan Page with a custom tab going forward needs to use iFrames and not the Static FBML app now. (Don’t worry, if you have a current page with the Static FBML tab they are still supporting it and it will display just fine – you just can’t add new ones anymore.)
The really cool thing about the iFrames is that you can have your designer create a tab that looks and feels like your current website or Blog theme and then they just place it on your page (don’t forget it needs to be 520 pixels wide)
Need some resources/apps for the new iFrames? Here are a couple good ones:
(Note: the iFrames do require some coding knowledge)
Static HTML: iframe tabs
Easy to use and getting good feedback from users so far. One click installation and allows for showing content to fans and non-fans. You have to use an outside editor (either via code or WYSIWYG editor) and then paste it into this tool. The best news: it’s free.
iFrames for Pages by Wildfire – Another easy tool. Also easy to display fan and non-fan content. This one also requires you to create your own code and then paste it in. Also free.
There are lots of other tools out there two, but these 2 seemed worth mentioning.
Fan Pages are becoming more important than ever. We are seeing acquisitions of companies that offer various Fan Page technologies and apps. It has finally become apparent to some big players in the industry that these pages are here to stay and they are a strong marketing tool for site owners to use in their arsenal of marketing strategies.(why does no body listen to me, I’ve been posting this importance of these pages for the past year! LOL)
While it’s true you definitely need some coding knowledge to be able to create a killer tab for your Fan Page, it’s not really that different than when we were using the Static FBML app, you needed coding knowledge for that as well.
Stay tuned as things evolve and more cool apps start popping up!
Now time to jump into Google’s latest change – which has caused more hysteria than we usually see.
For those that don’t know – Google made a change that impacted about 12% of search results.
The goal of the recent update? To remove poor quality sites from the top of Google’s results pages. (A great goal in my opinion)
Here is what Google’s Matt Cutts had to say:
“This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”