Rankings in the Web App
Sept. 12, 2 p.m. EST
Description: A live 30-minute detailed walkthrough of Rankings in the Web App.
B2B Marketing in the Age of the Customer
Sept. 12, 2 p.m. EST
Presenter: Michael Greene (Guest Speaker) – Senior Analyst, Forrester Research; Paul Taylor – CEO, Webmarketing123
Description: Buying cycles are getting longer, and today’s empowered customer is in the driver’s seat. Marketers struggle to deliver the right message to the right audience at the right moment. With 70 percent of brand interactions taking place before the buyer reaches out, marketers must establish a brand ecosystem that encompasses the extended buying cycle.
How to Create a Content Marketing Plan That Works!
Sept. 13 , 2 p.m. EST
Presenter: Arnie Kuenn
Description: 93 percent of all buyers (online or in stores) use search engines prior to making a purchase. Will you be ready for them in 2013?
Leading businesses know that in addition to standard Web pages describing products and services, one of the best marketing tools is engaging content. But how do you come up with ideas for that content, even if you think your business is boring? Consistently creating compelling content that drives a website visitor to act is critical to your business, and this webinar will show you how to put together a plan to get it done.
Powerful SEO Strategies for #1 Google Rankings
Sept. 13, 2 p.m. EST
Presenter: Michael Fleischner, MarketingScoop.om
Description: Google reportedly drives nearly 70 percent of all organic traffic to websites and blogs. Are you benefiting?—only if you’re in the top search results for targeted keywords. What are you doing to optimize your website?
Social in the Web App
Sept. 19, 12 p.m. EST
Description: A live 30-minute detailed walkthrough of Social in the Web App.
Social Cash Rock star
Sept. 19, 6 p.m. EST
Presenter: Jeremy Schoemaker
Description: A brand new, unique way for people to make money helping local businesses and is something that hasn’t been shared before.
Content Optimization Made Simple
Sept. 26, 3 p.m. EST
Presenter: Sean Jackson (CopyBlogger) and Laura Cruz (Search Engine Journal)
Description: If there’s anything we’ve learned from the Panda and Penguin updates, it’s that solid, optimized content that will always win. Scribe Content was created to help creators publish search engine-friendly content that works. But rather than just TELL you about everything Scribe can do, Search Engine Journal is partnering with CopyBlogger Media to host a live webinar to SHOW you how it can work for you!
How to Master LinkedIn for Marketing
First two courses are on demand, last course is on Sept. 27 , 2 p.m. EST
Presenter: Scott Engelman (Director of Online Marketing at LinkedIn) and Mike Volpe (CMO at HubSpot)
Description: LinkedIn is 277 percent better for lead generation than other social networks. Wow! If your marketing runs on lead generation, you’ve got to be using LinkedIn to its fullest potential.
Upcoming Industry Conferences
Digital World Expo
Las Vegas, NV
Ft. Lauderdale, FL