SEO

Weekly Search & Social News: 11/02/2010

It’s time for another ‘7 Days of Search and Social‘. Conference season is well and truly in swing now and so the blogging world seems to slow down, though there’s lot’s of ‘live blogging’, something we don’t tend to cover here. Other than that, the whole Google Places shake-up seems to have had the most buzz last week.

Let’s see what else what happening;

Lead Story

Duplicate content Is NOT a penalty

Over the years, among the many misconceptions that irk me, the whole ‘duplicate content penalty’ one has to be up there on my list. A lot of times folks confuse a filter with a penalty, and that’s the case here. Fortunately Barry was reporting on a thread that helps clear this up;

Google Says "Don’t Be Afraid" Of Duplicate Content

Yes my friends, it is only a penalty if it is a self imposed one where you screwed things up so badly that Google can’t sort out which is the original/proper page for something. There is no actual penalty beacuse you HAVE duplicate content. That’s not the case and never has been (although it might be used to profile a potentially spammy site).

Ok? Great… let’s get on with this week’s news.

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Talk of the Town

Google Makes Major Change and Destroys Their Own Search Engine- Melissa was among the many that were LOSING IT over the Google Places changes which saw them dominating the local SERPs.

If You’re Reading This, Google Hates You- was a fun little (tongue in cheek?) ride from one of the analysts at Bruce Clay. Seriously, this guy should write there more often, I enjoyed this one.

Find the Question to your Yahoo Answers! – is a great post that uses a technique you should be considering if you aren’t already. Knowing what questions users are going to ask (a search engine) is half the battle. This is a great way to get ahead on that.

How To Clean Up Your Link Profile- Julie was on a rampage (over 4 months) to clean up some 600 bad links. Tune it to find out how it went.

Google Offers First US-Based Online Site Clinic- Google get’s into the SEO clinic game? Huh. I wonder if Hell froze over too?

Google: Different Algorithms Can Apply To Different Sites At Different Times- also, like the lead story, from the ‘no brainer’ category. But worth mentioning because far too many SEOs refer to it as ‘the algo’ when in fact there are many. Read it. Know it. Stop spreading mis-information.

Creating and Using an SEO Editorial Calendar – we don’t really see the Wolf (Michael Gray) here too often, but this post was a good one and most certainly worth sharing – almost put it into the tools section, but felt it was worth highlighting.

How Not to Sully Infographics with Drunkenness: Lessons in Link Building- yuppers, this one is actually as much fun as it sounds. While I think infographics are over-done at this point, the post itself was deffo a fun read.

What’s Google Suggest Telling You About Your Site – What are You Doing About It?- good to see Jim back writing again. This time out he’s looking at Google suggest and it’s worth noting that there is every chance personalization plays into GS, but a great post none-the-less.

The Dangers in Proclaiming the Demise of SEO – Barry Adams was giving out some stern warnings about the downside of playing the ‘SEO is Dead’ game. It’s far more than just link bait, it can hurt the entire industry.

How to See Google Search Results for Other Locations- and last but not least, this post helps the geeky among us that haven’t spent time sorting out the referrer strings in Google – very handy, bookmark it.

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Search Geek Central

Search Geek Goodies

Social Search

Going Vertical

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Videos

Bing and Facebook: Social Search

WordTracker’s Free SEO Videos

How You Can Assess Great Links (Ontolo)

Cutt’s Corner

How does Google determine domain age

Weapons

4 Tools to Find Related Keyword Phrases for Varied Anchor Text – SEJ

Tip Tuesday: How to access Basecamp Projects in Raven – Raven

Create Your Own SEO Analysis Tool with CustomRank – Raven

The truth behind Ontolo’s awesomesauce – Search News Central

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Search Patents

Google

Scoring local search results based on location prominence

Microsoft

Using link structure for suggesting related queries

Synonym and similar word page search

Efficient retrieval algorithm by query term discrimination

Entity-specific search model

Modifying relevance ranking of search result items

Yahoo

System and Method for Recommending Personalized Identifiers

Methods of processing and segmenting web usage information

Selecting and presenting user search results based on an environment taxonomy


/end SOSG session

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378d367a36415dda47fe25d5c4538226 64 Weekly Search & Social News: 11/02/2010
David Harry is an SEO and IR geek that runs Reliable SEO, blogs on the Fire Horse Trail and is the head geek at the SEO Training Dojo.

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