Social Media

Web Analytics: Blogs

Not all blogs are created equal. Blogs can be for personal use, business, and others somewhere in-between. Depending on the purpose of your blog you may require different types of stats. There are a couple different solutions out there right now and we will cover three of them and they type of solutions that they offer. The three main solutions that we will be discussing are Measure Map, blogbeat and Performancing Metrics.
###Measure Map
Measure Map is a blog analytics solution that was created by adaptive path. The main things that Measure Map tracks are your visitors, links, comments, and the number of posts that were read. That might seem simple but if you look further there are a lot more features. You can also track trends, geographic location, browser, and the time visitors came to your blog. Measure Map also tells you the links people used to get to your website, outbound links they clicked on, search engines used, and also the actual search term used to find your blog.
Dashboard

measuremapdashboard Web Analytics: Blogs
Posts

measuremapposts Web Analytics: Blogs
Visitors

measuremapvisitors Web Analytics: Blogs
Measure Map can be used by both personal and business blogs. The main features satisfy people just looking for standard stats, but if you drill down you can get more advanced features if that’s what you need. Measure Map is currently in alpha stage and will most likely grow because Google has acquired it. There is a possibility that it will be integrated with Google Analytics, although it might just stay as an independent product. The great thing about Measure Map is its simplicity. It gives you messages in plain English so you don’t have to dig through data, do computations, or struggle to understand what’s going on. Measure Map is free at the moment but it is in private testing right now. Unfortunately, you have to signup and wait for an invite to use it.
###Blogbeat
Blogbeat is similar to Measure Map in many ways, but does have some features that differentiate it. It tracks things such as visitors, posts, comments and referrers, but it also provides some unique things that Measure Map does not. Blogbeat integrates with FeedBurner and provides RSS statistics. It also lets you drill down to each individual user and get more stats, even allowing you to tag visitors on an individual basis. A lot of analytics solutions do not do this and the tagging is somewhat unique to blogbeat. It also gives you more detailed geographic information on the visitor down to the city as well as the operating system and resolution of the visitor’s screen. The downside is that it is not as easy to use as Measure Map and they could make it easier to search tags.
Dashboard

blogbeatdashboard Web Analytics: Blogs
Posts

blogbeatposts Web Analytics: Blogs
Visitors

blogbeatvisitors Web Analytics: Blogs
Basically, if you are looking for more detailed stats for your blog then blogbeat may be a good solution for you. You can use it now without having to wait for an invite however you will have to pay for it. There is a 30 day free trial if you want to play around, or if you just want more information on it check out the great review by Brian Benzinger at Solution Watch.
###Performancing Metrics
Performancing Metrics provides visitor, post, comment and marketing stats. It provides detailed data similar to MeasureMap such as IP, geography, referral, resolution, language, and browser information. However, it is not as user friendly as Measure Map and the dashboard is not too useful. In the marketing section of the analytics it provides one unique thing that the others do not provide, which is Google AdSense tracking. It can track the number of clicks you have on the AdSense ads on your blog. One thing that they are planning on doing is allowing you to track multiple blogs in one interface. This can be very useful for blog networks and people who have multiple blogs.
Posts

performancingmetricsposts Web Analytics: Blogs
Visitors

performancingmetricsvisitors Web Analytics: Blogs
If you are looking for basic stats, Performancing Metrics can provide that to you. It is a free solution and it is somewhat easy to use. If your blog relies upon making money from AdSense, Performancing Metrics may be a perfect solution for you. It is pretty easy to setup, anyone can signup, and it is free.
There are three main blog analytics solutions out there. Each one has a couple of differentiating factors and they can all provide basic stats. Personal and business blogs can use any of the solutions but the key is to look at the subtle differences when making a decision. If you need more detailed visitor information then blogbeat might be good, or if you are making money with ads then consider Performancing Metrics. For an overall solution, MeasureMap is the easiest to use. The solutions out there are all at the early stages and just like RSS analytics you will see them get more advanced in the future. Expect them to be more robust and have more tailored features based on the type of blogs out there.

 Web Analytics: Blogs
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at Quick Sprout.

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