Viewpoint Search Toolbar Clocks 500,000 Installations

Five hundred thousand Viewpoint Toolbars have been installed by U.S. consumers on their computers. The half-million install milestone was surpassed on April 30th, only 44 days after the Viewpoint Toolbar’s introduction on March 17th of this year and merely 14 days after the distribution campaign emerged from its limited testing phase on April 15th.

Following the beta release of the Viewpoint Toolbar on March 17th via Viewpoint’s Corporate website, Viewpoint commenced a test on March 23rd to a limited group of users connected to its distribution network. Measuring acceptance rates and consumer feedback, the Company methodically tested alternative opt-in messages and install experiences in order to maximize performance during wide distribution scheduled for April 15th.

On April 15th, wide distribution began and achieved acceptance rates on average of 25%, far greater than the standard 7-12% acceptance rates for opt-in messages offered by other software providers. Performance of installed toolbars by other measures also surpassed rates for other providers. Additionally, on April 21st, the Company released its first set of “skins” allowing users to customize the look and feel of their toolbars.

“For a company that only late last year began contemplating an initiative in the Search industry, these results are fantastic,” says Larry Allen, Viewpoint’s vice president of technology. “We have delivered a great product in record time that provides a groundbreaking experience for users. The Viewpoint Toolbar team has every reason to be proud.”

On May 26, 2004, Viewpoint plans to release the next version of its toolbar. This version will provide new features and will be further optimized for speed and functionality.

“We believe we’re offering users what they cannot get anywhere else,” adds Mr. Amato. “A way to search the Internet that’s fun and entertaining while still providing improvements in productivity and ease-of-use. And given that we’re getting such valuable feedback from our users and that we are committed to being a responsive and nimble company, we believe our product will continue to adapt and improve quickly.”

Written By:
PG

| Search Engine Journal | @lorenbaker

Loren Baker is the founding editor/creator of Search Engine Journal and remains an advisor and Editor In Chief to this publication.

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Comments

  1. Gail C. says:

    The fully improved Version 2 of this toolbar is being released June 30. All skins that were used for Version 1 will be ready also to be used with Version 2. All the improvments made on Version 2 will be ready by that date. Newer skins will be released all summer.

  2. randy says:

    I think it sucks.

  3. randy says:

    Honestly I can’t get rid of it I tried uninstalling it but I had to install the “uninstaller.” Don’t get it if you have a choice. It kind of shoves its way in though.

  4. masterc says:

    the people who are crazy enough to think they coild change the word they are the one that do

  5. dan says:

    how the hell do i get this annoying ass thing off my computer i tried going to its uninstaller but of course that link doesnt work its probally the worst and most annoying software that has ever found its way on to my computer i really wish its makers would seriously concider making something that REALLY DOES GET RID OF IT!

  6. Chintan says:

    I dont even know when this was installed. It has a nice search feature that allows you to peek into web sites. The pop up blocker works great, however it does not allow links on some pages to open. I have tried to get rid of it, here to stay. I would like to know if it has spyware.

  7. Matt says:

    Viewpoint is tantamount to spyware/hijacking. I hope they burn for raping my computer like this. All these popup messages, and updates, and…HOW DO I KILL VIEWPOINT?