In a move which may influence the search association mobile phone users have with their search engine of choice, Verizon has chosen Microsoft Search over Google as its default search engine of choice.
Verizon is expected to be the #1 mobile carrier in the US after its planned acquisition of Alltell this week and the move could be a set back for Google mobile, while also balancing out the mobile search field a bit.
Although there is an instant association between the actions of searching and Googling, having Microsoft Search as the Mobile Search default for Verizon will have some influence on its users who may have not yet developed a sense of Google loyalty or do not have the time or know-how to download various applications for cell phone customization.
The partnership may also lead to default audio search provided by Microsoft, which along with web search will assist Microsoft in winning mobile user loyalty.
Comments
3 responses so far ↓
Todd on Jan 7, 2009 at 2:20 pm
And that’s why I use google apps for search.
Endre Jofoldi on Jan 7, 2009 at 3:12 pm
I thought John Batelle prediction for 2009, that Google is going to lose from its market share was a bit brave, but this is one great example how MS could gain share in search.
sohbet on Jun 14, 2009 at 7:18 am
Any good articles on the linking value of social websites? Any chance Google will ignore those sites from rankings?
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