Search Engine Journal

Advertising network monster ValueClick has launched a new total search engine advertising and contextually targeting package bundling banner ads, keyword listings and rich media ads, sold on a cost-per-click basis.

Dubbed ChannelSearch, the advertising package includes:

* Standard Graphical Ads - Strategic placement of web-based display ad units across the most contextually-relevant of 17 targeted content channels on the ValueClick Media network, which reaches 66 million unique users in the U.S. and 120 million worldwide.

* Keyword Listings - Premium placement of text listings based on 17 predefined categories of keywords within ValueClick’s Search123 pay-per-click search network.

* SimpliContent Ads - SimpliContent is a new rich media ad unit that combines standard graphical ads with search listings, by dynamically displaying a marketer’s text listing, logo and product image within banner ads appearing on contextually-relevant content sites throughout the ValueClick Media network.

The SimpliContent ad unit dynamically pulls an advertiser’s Search123 listing into a category-based banner ad, and targets the ad across contextually-relevant sites. The rich media ad also includes the option to display the advertiser’s logo and one additional product image.