Aside from being a micro-blogging site, Twitter has proved itself to be an effective online marketing tool. However, some businesses make the mistake of using it as a mere promotional device. If you want to benefit from your Twitter marketing efforts, you have to be smart in building your follower base.
Establish Your Profile
When creating a Twitter account, you have to make sure that all fields were filled out. Include your company’s website so they’ll know where to go in case they’d want to know more about your brand. You can also personalize your account’s background and interface to match your company’s branding.
Create Your Follower Base
You can basically invite your friends to follow you on Twitter by importing your email contacts. Additionally, you can add a “Follow Me” button on your website, blog, business cards and email. You can also search for users that you can consider as a potential customer, or see who follows your competitors and follow them.
Just remember to balance your followers-following ratio. Instead of abruptly following hundreds of users, start with a small number, and then wait for majority of them to follow you back. You can also use third-party apps that will show you who among the users you follow don’t follow you. That way, you’ll know who to remove or to retain to your list.
Learn the Twitter Dynamics
Twitter is designed to be a social networking tool and not as classified ads. That’s why over doing company or brand promotion is considered as spamming. Every online marketer knows that spamming is a big no-no in all social networking sites. The key for a successful Twitter marketing campaign is to interact with your followers on a personal level.
Share Relevant Content
Just like in any social media sites, content is king. Sharing contents that will draw your followers’ attention is one way to gain loyal audience for your brand. However, you should learn to share content other than your own. The more versatile your posts are; the less people will think that you’re just using Twitter to sell your brand.
Learn from Your Competitors
If your competitor has a Twitter account with a very active and large community, you have to analyze their strategy. See what techniques work for them, and think of a way on how you can use it to your own advantage. Don’t just imitate though, study what other Twitter marketing efforts you can use to get ahead of them.
A simple 140-character tweet can either make or break your business online. Hence, you should learn how to properly use Twitter as part of your Internet marketing campaign.