If there is one thing that social media has taught us it’s that user created content ranks very well in the search engines. You can hardly do a search anymore without noticing at least a couple of social media sites within the top 10 listings of a search and even more so by the day. These sites include everything from MySpace to YouTube to Wikipedia and quite a few others in-between.
The reason why I bring this up is that it is a very important part of reputation management. Many of these social media sites allow users to register and pick a customer username that also ends up being a custom URL for the profile on that site.
You need to be securing the proper usernames and URLs on these sites and you need to do it fast. Just like there are domain squatters there are also squatters for the best profile names on the most popular social media sites. The problem with that is you don’t want someone else using these sites to rank for your brand name or any other phrase that could jeopardize your reputation.
You need to be the one who add the content to these pages, builds out the profiles and gets them ranking for those phrases critical to your reputation. It’s a relatively easy way to gain more control over the first page of the SERPs. It also gives you another shot at reaching customers who don’t happen to click directly through to your site.
So make sure that you spend a few minutes securing the right usernames on social media sites and you will sleep a little better at night knowing it will be harder for people to tarnish your good name.