Comments on: Using SEO for Better Paid Search Results, and Vice Versa

By: Adam

Adam — Tue, 04 Aug 2009 17:17:53 +0000

Completely agree with the recommendation to use PPC first, and then migrate the best converting words over to an SEO campaign. If everyone did that, I think they would be happy campers.

By: Internet Marketing

Internet Marketing — Fri, 18 Jul 2008 10:14:00 +0000

PPC works well with onsite optimization. Website can gain visible results at a much cheaper costs if the webmaster has a good knowledge on how keyword works.

By: SEO Web Design

SEO Web Design — Tue, 22 Jan 2008 03:24:32 +0000

PPC is a very good paid marketing strategy to obtain targeted audiences while awaiting for your SEO to take effect.

By: Wayne Smallman

Wayne Smallman — Mon, 16 Jul 2007 19:13:58 +0000

And I must apologize for the link on my last post.

That particular link crept in via auto-complete, so please excuse my dullness…

By: Wayne Smallman

Wayne Smallman — Mon, 16 Jul 2007 19:08:49 +0000

Some very sound, concise and practical advice, which I may forward to a client who’s quite hands-on about his AdWords campaign.

What I would add is that Google Universal isn’t quite the search headache some commentators have speculated it would be.

After all, how many mens apparel and home furnishings businesses do you know who routinely churn out video content?

The threat from a rounder, more inclusive search result is more of a problem to the movie studios, the music labels and the blue chip enterprise guys than the other 90% who make up search results…

By: Mikhail Tuknov

Mikhail Tuknov — Fri, 13 Jul 2007 05:44:26 +0000

Sujan, great article. In my own experience before i start any seo (organic) campaign, i run a quick PPC test to find out what keywords will convert. When i find these keywords i use then to optimize the site. Otherwise you will spend all your time, money and effort on optimizing for something that will not give you anything.

By: Gray

Gray — Fri, 13 Jul 2007 02:52:51 +0000

Trying SEO and PPC might do the job. Everything is a work in progress..

By: Gary

Gary — Thu, 12 Jul 2007 18:44:24 +0000

I believe what a company needs to succeed online is a good copywriter who understands SEO. Plus another copywriter who understands PPC marketing so he can handle the ad write-ups and stuff.

By: CT Moore

CT Moore — Thu, 12 Jul 2007 18:30:54 +0000

Ah, I love how universal search is turning SEO on its head. Maybe this will encourage SEOers and PPC advertisers to collaborate more closely. Great article…

By: Stephan Miller

Stephan Miller — Thu, 12 Jul 2007 17:20:57 +0000

Exactly.
The way I have started to see it is that, the top site gets close ot 50% of the clicks.
If you have found a keyword in your website statistics that gets you a hundred hits a month that result in some sales, check your rank in the search engines for that word.
If you rank number eight, PPC can get you closer to #1 and closer to most of the clickthroughs on that keyword. Even if you rank #2, you will see some results with advertising.
I have found some keywords that I have 80% CTR and 50% conversion average after months of running. What am I paying? Not more than $0.15 a click.