Social Media

Using Facebook Apps to Increase Traffic by 300%

While there is almost unanimous agreement that advertising on Facebook results in little to no return on investment, the jury is still out on the viability of Facebook applications, with some sites showing an excess of 300% growth attributed to adopting the Facebook platform.
A report from VentureBeat outlines the change in traffic that three sites, Slide, Rockyou and HotorNot, witnessed after they launched applications for Facebook. Each of the sites have launched multiple Facebook applications, some of which have over millions of users (Slide’s Top Friends application has almost 10 million users and is the most popular application on the social networking site).
Here’s a quick look at the statistics of the Top Friends application (total users, and new users per hour, courtesy of Appaholic):


Acknowledging this trend and the demand from companies for Facebook applications, a new service by the name of FBFactory has been launched, that specializes in application development. The service takes 3-5 days to create your application and prices are negotiated based on the kind of project. While the rise in traffic to the three sites mentioned shows promise for Facebook applications, the results should also be taken with a grain of salt, and how realizable the potential is for the average outfit remains to be seen.

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6 thoughts on “Using Facebook Apps to Increase Traffic by 300%

  1. Many marketers measure the success of the social media campaign in terms of traffic, which I, personally, find strange. Just when we’ve abandoned doing that with PPC and SEO, we make the same mistake with social media marketing.

  2. Muhammad,
    Thanks for the link and coverage. We think these stats are proof that the platform is an advantage to destination sites. This holds true to sites that can already monetize users on their size. The advantage of having a facebook application is opening the doors to a new 30 million possible clients/members/users. We’re actually the first dedicated firm to producing applications and hopefully will have a chance to create Pronet first facebook application.
    -FBFactory Team |www.FBFactory.com

  3. One of my clients, a UK online florist, Arena Flowers (www.arenaflowers.com), launched a Facebook app on Friday (http://apps.facebook.com/arenaflowers/) and by Monday 1600 people had installed it and it had been used 2500 times. It is, of course, a widget for sending virtual flowers. And arguably it’ll be monetized because those who use it get discounts on then sending the real thing. It’s sweet and simple. Everyone’s at it but these guys are the first to do flowers on there…

  4. There are many way to monetize your application just need creativity..we have build many which are running successfully..think out of box and come out of Advertisement as revenue…there are many way to earn directly through User traffic.
    Do you have any idea and want to get implemented..we are here for you.
    FBAppDev at Gmail