Tools
Guides, reviews, and comparisons of must-have free and paid tools for search engine optimization, pay-per-click marketing, social media marketing, and content marketing.
Google Analytics Is Adding Google Business Profile Data
Google has documented a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and directions into GA reports.
Google Tests Dedicated AI Search Reports In Search Console
Google is testing Search Console controls and reports for AI Search visibility, including AI-specific impressions data for some UK sites.
Google Analytics Adds AI Assistant As Default Channel Group
Google Analytics now separates AI assistant traffic from referrals with a new default channel group for recognized chatbot referrers like ChatGPT and Gemini.
Bing Previews AI Citation Share For Webmaster Tools
Microsoft previewed four new AI reporting features for Bing Webmaster Tools at SEO Week, including Citation Share and grounding query intent labels.
Bing AI Dashboard Maps Grounding Queries To Cited Pages
Bing’s AI Performance dashboard now maps grounding queries to cited pages, letting you connect AI citation data to specific URLs on your site.
Why Atlas & Comet Are Unlikely To Win The AI Browser War
New AI browsers from OpenAI and Perplexity aren’t about to replace Chrome any time soon. But that doesn’t mean we shouldn’t take notice.
SerpApi Challenges Google’s Right To Sue Over SERP Scraping
SerpApi filed a motion to dismiss Google’s DMCA lawsuit, arguing the search giant lacks standing to invoke copyright law over publicly visible search results.
25 Alternative Search Engines You Can Use Instead Of Google
Looking beyond Google for search? This list of 25 alternative search engines breaks down how each delivers results, data sources, and user value.
Bing Webmaster Tools Adds AI Citation Performance Data
Bing Webmaster Tools now shows publishers how often their content is cited in Copilot and AI-generated answers, with page-level data and grounding queries.
The 7 Best Landing Page Builders For 2026
When conversions matter, these landing page builders give you the flexibility and optimization features to capture more customers.
Track Santa On Christmas Eve 2025 (Via NORAD & Google)
Real-time Santa tracking returns for 2025, with Google and NORAD offering interactive maps, games, and global arrival updates.
Google Files DMCA Suit Targeting SerpApi’s SERP Scraping
Google sued SerpApi under the DMCA, alleging it circumvented SearchGuard to scrape and resell licensed copyrighted content from Google Search results at scale.
Google Tests Social Channel Insights In Search Console
Google Search Console is testing a feature that shows how linked social channels perform in Google Search, including clicks, impressions, and queries.
Google Adds AI-Powered Configuration To Search Console
Google Search Console is rolling out an experimental AI feature that lets you configure Search results Performance reports using natural language prompts.
Google Reports Search Console Page Indexing Report Delays
Google announces delays in Search Console’s Page indexing report. The company confirms crawling, indexing, and ranking remain unaffected by the reporting issue.
29 Sources Of Free Data To Support Content Marketing
Enhance your content strategy with reliable and free data sources. Build credibility, authority, and accuracy in your writing for better search engine optimization.
Adobe To Acquire Semrush In $1.9 Billion Cash Deal
Adobe is buying Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI marketing stack.
Google Search Console Adds Custom Annotations To Reports
Google Search Console now lets you add custom annotations to performance charts, making it easier to track when changes or external events occurred.
Google Launches Ads Advisor & Analytics Advisor Globally
Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and Google Analytics accounts in early December.
10 ChatGPT Alternatives You Can Try In 2025
Looking for ChatGPT alternatives? Discover the best options that offer video translation, prompt assistance, and more.
Google Uses AI To Group Queries In Search Console Data
Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, and shows which topics drive clicks.
Surfer SEO Acquired By Positive Group
French technology group Positive acquires Surfer, expanding its full-funnel brand visibility ecosystem.
Google Tests “Analytics Advisor” Inside GA4, According To Reports
Some GA4 users report seeing “Analytics Advisor,” a conversational AI interface in Google Analytics.
Google Lighthouse 13 Launches With Insight-Based Audits
Google’s Lighthouse 13 replaces many legacy audits with insights aligned to Chrome DevTools, removes outdated checks, and keeps performance scoring unchanged.
Google Launches New Small-Business Resource Hub
Google launches a small-business resource hub that centralizes setup, ads, analytics, learning, and partner website options in one place.
Google Introduces Three-Tier Store Widget Program For Retailers
Google is now offering its store widget in three levels that you can integrate into your website, showcasing ratings and policies.
Google Search Console Adds Achievements Report To Track Milestones
Google adds an Achievements report in Search Console so you can track click-based milestones, see in-progress goals, and jump to Insights and tips.
Google Modifies Search Results Parameter, Affecting SEO Tools
Google appears to have disabled the &num=100 results parameter, disrupting rank trackers and prompting a rethink of desktop impressions in Search Console.
Ahrefs Acquires Detailed.com & SEO Extension; Founder Joins Company
Ahrefs has acquired Detailed.com and the Detailed SEO Extension. Founder Glen Allsopp joins Ahrefs full-time. Current tools remain free.
Google Drops Search Console Reporting For Six Structured Data Types
Google will stop reporting six deprecated structured data types in Search Console and remove them from the Rich Results Test and appearance filters.