Twitter

How to Learn Who Favorites Your Tweets & Why

It is an amazing discovery when you’ve been using a site for more than a year and then come across some new, unexpectedly genius way to take advantage of it. This happened with Twitter to me: I found a new awesome way to make the most of its feature called "Favorites" (do you use it?).

It never occurred to me that knowing who favorites my Tweets and which of my Tweets get favorited, I get an opportunity to do the following:

  • Find new partners and targeted contacts : if a person adds something to favorites, he is likely to be interested in the topic. If he added your Tweet to favorites, he is most likely to know you. Thus, all you need to do is (after some research) to contact him and discuss how you can partner to help each other.
  • Analyze your own Tweets: by seeing which of your Tweets get favorited, you can learn more about your followers’ interests and preferences. And this means more post ideas, more targeted Tweets, etc.

Note: of course, there are more factors to come into play. For example, a Tweet on Tuesday morning is more likely to get noticed and hence added to favorites than a Tweet posted on Sunday when most of your contacts are offline. Therefore, you should also do some research before arriving at any conclusions: track some trends, learn more about your contacts, etc.

There are two awesome tools that allow you to see which of your Tweets are added to favorites by your followers (you didn’t expect me to share the tip without giving some more actionable advice, did you?).

1. FavStar

FavStar is a Digg for Twitter favorites. It tracks what gets favorited on Twitter and displays recent Tweets that get over 100, 50 or 10 stars. If you want to analyze your own Tweets, you will need to sign in and go to "Me" tab. In it, you can see your recently favorited Tweets and your most favorited Tweets:

favstar How to Learn Who Favorites Your Tweets & Why

2. Favotter

Favotter is a similar tool with the only difference that it requires no registration. The fact that it is open and public has one major disadvantage though: it is said to be limited to each user’s first 1000 followers. Anyway it can be a quick alternative to the above one (especially for those who, rightfully, don’t like giving away their Twitter account info).

The list of a user’s favorited Tweets can be filtered by the number of stars it received: 1 fav, 3 favs, 3 favs and 5 favs:

favotter How to Learn Who Favorites Your Tweets & Why

Can you think of more possible uses of this information? I would love to hear your thoughts!

f8d69258525dec38624a29eb3d570d8c 64 How to Learn Who Favorites Your Tweets & Why
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project, MyBlogGuest.com.
f8d69258525dec38624a29eb3d570d8c 64 How to Learn Who Favorites Your Tweets & Why

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6 thoughts on “How to Learn Who Favorites Your Tweets & Why

  1. Love your post Ann!

    I use Twitter very often and I have never read about the importance of the favorites. You have explained it very clear to me, and I will be very often. Thanks for the great content Ann, I look forward to reading more valuable posts by you.

    Jason Braud

  2. I always wondered how to do this, but was too lazy to search for a solution. Please don’t blame me for that Ann. think of it as the universe helping me save time, knowing that once again you’d come to the rescue :-)

    So of course I just checked out favotter – and discovered some very surprising things. Apparently I’m unique in that I only favorite very humorous tweets from my peer community, while most of my tweets that were favorited were actual industry related – links to articles or statements I made about the industry. I hadn’t ever thought to favorite other people’s insights or links. Now I see it as a way to “bookmark” resource info.

    Another fact is that several of the people who have favorited my tweets are people following me I hadn’t even thought to follow back til now.

    Then I learned that two of my tweets to @DonLemonCNN were apparently worthy enough for him to have flagged them as favorites. In both cases I had until now, not known if he had even read my tweets, since he’s a CNN host and gets thousands of tweets from his followers. #YayForMe

    On a final note, a couple of my more “sarcastic” tweets were favorited by one of the people I consider a sarcasm rockstar, which means a lot to me :-)

    Very cool to learn this stuff.

    1. Yeah, I enjoyed researching mine as well :) Too bad the favorites can’t be tagged (ala Delicious) – then there would be even more things to research!