It looks like Twitter is slowly developing a way to make money, based upon its popularity and usage : ExecTweets. ExecTweets is a Twitter powered page that pulls in a collection of posts, or “tweets,” written by corporate executives, and features branding from Microsoft. ExecTweets is operated by John Battelle’s online advertising firm Federated Media.
More from Dow Jones and CNN Money :
High-profile Internet start-up Twitter Inc. said Monday it’s making a foray into online advertising by selling sponsorship of a designated “ExecTweets” site to Microsoft Corp.
Twitter, a relatively young San Francisco-based service that has nonetheless raised at least $55 million in funding and drawn a rapidly growing pool of regular users, announced the advertising initiative on a company Web site.
The move is an answer to critics who have noted that red-hot Twitter hasn’t yet developed a business model to match its popularity. Twitter is used to spontaneously post everything from personal updates and observations to breaking news stories online, using 140 characters or less.
All good news but the bigger is when can we post advertisements?
Great News! Looking forward to start advertising! Definitely it will increase traffic to our websites!
So Twitter is finally going ahead and making some money, but what will be really interesting to see is that how is the branding from Microsoft.
So does Twitter own ExecTweets? I don’t get the relationship. Seems to be a standalone firm yet Twitter are selling advertising on it to Microsoft?
Well, I see allure of making money this way, but I wonder if the little guys out there will be effected. Will Twittering change for ever?
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