Just admit it, you’re sick of one-way commercials from brands. You’d rather read a review of books, movies, cars, housings… almost anything, before you finally decide a purchase no matter how small. Why? Because purchases, be it big or small, means parting with your hard-earned cash, and for that you want everything to be a fair game (read: pay reasonable prices for good quality stuff). A review lets you in on the review writer’s experience with that thing you want to purchase and the result will be either you want the thing even more, or decide to look for other options.
There is, however, something about reviews: we all tend to look for reviews that we can trust. That’s where TrustHop comes in. How is it trustworthy? Simple. In real life, we tend to trust people who are like-minded to us. TrustHop equates trusted sources to people we know and whom we can relate to. Who, again? The people in our social graph that we are similar with, from behavior, taste, demographic up to living standards, etc.
Is TrustHop advantageous to companies? Of course. One of its advantages is that companies are able to reach more audience in the community as TrustHop encourages its users to share, leveraging social graph.
Are you ready to hop into the TrustHop bandwagon now?
Jen Williams
Latest posts by Jen Williams (see all)
- When Social Media Causes Disaster to Your Business - June 7, 2012
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