Comments on: How To Master the Google Landing Page Quality Score

By: Jack

Jack — Thu, 29 Apr 2010 16:35:07 +0000

Great post, great comments.

I was wondering, what if you have selected more keywords to show your ads for? How would you optimize the landing page?

Sorry if it's a stupid question, but I'm new to Adwords.

By: Jack

Jack — Thu, 29 Apr 2010 11:35:07 +0000

By: OzgurDunyamcom

OzgurDunyamcom — Mon, 19 Apr 2010 15:15:24 +0000

thanks admin…sesli

By: OzgurDunyamcom

OzgurDunyamcom — Mon, 19 Apr 2010 15:13:32 +0000

Thank you for the information your provide.
sesli

By: Debbi

Debbi — Fri, 19 Feb 2010 16:17:58 +0000

Thanks for this info on the ordering on H1 H2 tags…. will check my site.

By: Jim

Jim — Thu, 31 Dec 2009 02:34:56 +0000

Thank you and it really helps. I manage to solve keyword related quality score but not landing page quality score. Except the h1,h2,h3 tag any other factors that i should consider in order to improve my landing page quality.?

Thanks
Jim

By: Stephen

Stephen — Fri, 27 Nov 2009 23:58:46 +0000

HI,
Thanks for the tips – this has recently happened to me – I’ve had dozens of previous campaigns with quality scores in the 6 to 10 range and then suddenly the last few have dropped to a quality score 3 or 4 – seemingly with similar keyword ‘satuaration’. I’ve left one running for a couple of weeks and the keyword qualiy have crept up to 7 – no Idea whats going on here, but I’ll take a look at my headings – most of mine are h3 and h4 :)
Thanks again,
Stephen.

By: Stupidscript

Stupidscript — Tue, 03 Nov 2009 22:00:21 +0000

Don’t rely on anything Google has provided wrt tools for analyzing why it “sees” your web pages as it does, because NONE of their tools provide consistent results. IN addition, the information they give you about things like Quality Score and Page Rank are also quite inconsistent, and can only be used as general guides to help you see which direction in which to move. They absolutely do not reveal what you need to do to improve on anything. That task is left to you, the SEO.

A quick example that all of you can try for yourselves:

1) Go to the Google Keyword Tool:
https://adwords.google.com/select/KeywordToolExternal

2) Select “Website content” as the type of query you want to use

3) Enter one of your own complete URLs … pick a landing page that you actually use

4) Click “Get Keyword Ideas”

5) Copy and paste the summary results (Following “Showing keywords grouped by these terms”) into a text file

6) Change any single word anywhere in the page’s text, save the file, and resubmit the “Get Keyword Ideas” form

7) Copy and paste the summary results below the first set

You can do this all day, if you want, and as long as you have changed any single word, or more, in the text, you will usually get wildly different summary results.

One of our pages, for example, is all about “securities fraud” and ranks very well organically for that term. It has many keyphrases that use it for a landing page … all along the lines of “securities fraud” … and all of which are included several times within the page’s text. For a keyphrase that is included 6 times in the text (out of ~450 words) receives a 4/10 Quality Score, noting that “Keyword Relevance” is “poor”. Another keyphrase, also included 6 times in the text (neither in Hx class headings) receives a 4/10 Quality Score, noting that “Keyword Relevance” is “No problems”.

The Google Keyword Tool gave highest priority to the term “defense lawyer”, which appears twice in the text, and failed to discover keyphrase #2 at all. I changed the sentence: “Available 24 hours per day, 7 days per week” to read “Call us 24 hours per day, 7 days per week”, hit the “Get Keyword Ideas” button again without changing anything else, and now Google’s Keyword Tool gives highest priority to the term “domestic violence”, which appears NOWHERE in the text, and BOTH of the phrases I note above are absent from the summary.

The lesson here is … Google’s Keyword Tool does NOT reflect how it’s Quality Score algorithm evaluates pages, and is probably not a good indicator of any other Google rating metric. I’m not complaining … I’m still trying to work out the system(s) after many years of running GoTo/Overture/Yahoo/MSN/Google/Bing PPC campaigns. I’m just saying that Google does NOT provide ANY tools that can help you figure out why it is showing the ratings indicators that it shows. If you do something that seems to help, stick with it. But otherwise, you’re on your own. Google’s programming is not there to help YOU … it is there to make their company profitable.

By: Livia

Livia — Thu, 15 Oct 2009 06:23:51 +0000

I am just new at all this, so sorry if what I want to know sounds silly.

I am trying to find out if there is a different criteria for survey landing pages.
I am trying to get information what to put onto a website I am working on and keep getting a poor quality on the landing page, which is the survey.
Any help would be greatly appreciated.
Regards,
Livia

By: AtlantaRealEstate

AtlantaRealEstate — Sat, 03 Oct 2009 02:14:00 +0000

If you do nothing other than pay attention to Quality Score, you will likely have a successful PPC campaign.