(!) Sleek and usable interface;
(!) Nice-looking visualization tools;
(!) No clutter: no unnecessary features.
So let’s take a look at the tools settings and options.
Start by clicking “Settings” to configure tracking:
- Domains: add your domain here;
- Keywords: enter your keywords to track. You can add keywords one by one or in bulk. You will also need to tag each keyword for better report organization.
- Competitors: add your SERPs competitors to compare rankings;
- Google Analytics: grant access to your Google Analytics account to see results from your rankings;
- Search engines: select the search engines to track rankings in. You will have a huge choice of multiple Google local versions:
Here’s where the real fun starts. You will have access to multiple tables and charts visualizing your stats.
SERP monitor: here you will be able to see a table containing your current rankings for each keyword in each search engine and the most recent change. You can export the whole table to Excel and filter the keywords by tag:
Competitors Monitor: this table compares your rankings with your competitors’ ones. Click through tabs to see the comparison across all tracked search engines:
Domain Monitor: this table represents your summarized domain stats in all chosen search engines:
- Average rankings of the tracked keywords;
- Indexed pages:
From each table you can access cool charts visualizing your ranking fluctuation:
Dashboard: summarizes it all by visualizing your stats in really nice-looking charts that will let you see your rankings distribution:
Our verdict: This is one of the most usable rank tracking tools I’ve used (and I’ve used quite a few). The tool also appears to be really affordable and complete in terms of all required features. You can also try the tool for free, so I’d love to hear your thoughts.