Search Engine Marketing

Topix Delivering Local News Search to Ask Jeeves

Loren Baker

09/21/04

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Topix Delivering Local News Search to Ask Jeeves

Topix.net today announced that it has been selected by Ask Jeeves, Inc. to provide news to Ask Jeeves for its Local News channel. Through this partnership, Ask Jeeves becomes the first major search engine to feature Topix.net’s news technology.

Topix.net provides visitors to Ask Jeeves access to local news gathered from over 7,000 sources. Unlike any other news aggregator, Topix.net provides localized news for over 32,500 U.S. and international localities. Ask Jeeves’ utilization of Topix.net includes the use of NewsRank(TM), Topix.net’s algorithmic story editing technology, which improves the user experience by leveraging a set of semantic category filters to improve the relevancy of the news selection in favor of major and interesting stories.

“We’re excited to provide Ask Jeeves’ users with neighborhood-level local news,” said Topix.net Chief Executive Officer Rich Skrenta. “By featuring the news we aggregate from every newspaper, radio and TV station, and thousands of other sources, Ask Jeeves users will be able to quickly find the news that matters to them.”

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