Jennifer Moline writes for the PsPrint Blog. PsPrint is an online company specializing in full-color calendar printing among other services.
Adding a video to your website is a great way to accomplish your business goals.
The design of your video may determine how it best benefit you. If you’ve never thought about adding a video to your website, you might want to consider some of the top reasons to do so.
1. Create a Dynamic Website
Most web surfers judge a website within the first few seconds. Having a high-quality video can be the difference between the person staying and looking at what you have to offer and searching for another site.
2. Promote Your Products and Services
Videos allow you to inform visitors about the current promotions you are offering. Market each new promotion with a different video to keep your guests coming back to check for updates. This type of video can also help you track your sales.
3. Provide Information
When you include a video, you have the chance to give your visitors more information. This could include the following things:
- Host a virtual tour of your office.
- Provide how-to videos or demonstrations to promote your products and services.
- Give details on services or provide product specifications.
- Build credibility by showing your expertise.
- Brand yourself like with any other media such as print media (calendars and sticker), infographics, etc
When done correctly, the information you provide can help the customer feel connected to your business, which helps boost sales.
4. Generate Traffic
Good videos always have the potential of going viral. If you allow users to share or embed the video, you can expand your reach without having to do additional marketing.
5. Boost Your Search Engine Rating
Search engine crawlers like videos, especially if they contain keywords relevant to your topic. When you know how to optimize your video for web searches, you can increase your standing on the listing.
6. Make Additional Income
Having a video on your website can be another way for you to generate revenue. You have several options you can use, including:
- Charge a small fee for each download.
- Incorporate pay-per-click advertising into the video.
- Find sponsors for your videos.
If you plan to charge for your video, you’ll want to make sure you create a high-quality (and edited) video. Using your video in this way is similar to making and selling an e-book. Several advertising companies host programs that allow you to integrate advertising in your video. This can be as easy as adding a code to your video.
Sponsorship works similar to other advertising methods, but it typically generates a higher income and can be less intrusive than pop-up ads.
7. Encourage Visitors to Return
If you add videos on a regular basis, you can use this as a way to encourage return traffic. This works best when you provide videos focused on entertainment. Try to upload new content on a regular basis to help with this.
With a better understanding of the perks a video can add to your business, it becomes easier to see why so many companies are diving into the trend.