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Top Gun’s New Choice – Bing Ads Excel Add-in

 

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Specifying user personas is a crucial part of product development.  In Bing Ads, I address those of you who export bulk data to Excel and perform campaign optimization and database management simultaneously in a high speed way as Top Gun.

Several times in person, I observed Top Gun going through the process illustrated below to swiftly advance their campaigns,  and I am impressed by their instinct to maneuver through each step.  More remarkable is Top Gun’s ability to adopt labeling rules to engage bulk data with Excel.  As a Microsoft certified database administrator with 10+ years experiences in database management, I know how difficult it is to manage relational data with Excel, not to mention assessing the insights in the same time.

Exhibit: Existing process to use Excel to manage campaigns
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Top Gun truly is the best of the best in managing bulk campaign data with Excel. Bing Ads is developing an Excel Add-in, named Bing Ads Excel Add-In, to make them even better by enabling Top Guns to access data directly from Excel so Top Gun can concentrate on executing optimization tactics to advance their campaigns.

Exhibit: Managing campaigns data directly with Bing Ads Excel Add-in
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With Bing Ads Excel Add-in, Top Gun can

  • Specify which account and campaign(s) to download to an individual Excel sheet and decide whether to include performance data

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  • Download data to multiple Excel sheets
  • Upload the optimized campaigns back to the same location or different locations
  • Receive confirmation after uploading data

Bing Ads Excel Add-in is powered by the Bing Ads API V9’s supercharged upload/download engine, and displays data in the same format as Bing Ads Editor’s export file to support established optimization formulas/macros.  It could be triggered from each individual Excel sheet to target different campaigns, and the payload of each individual Excel sheet is 1 million rows of  campaign records.

Bing Ads is working with a group of Top Gun elites to beta test this new feature. I will keep you posted with the progress of this development.  In the meantime, you can learn more about Bing Ads Excel Add-In and provide your input by joining a webinar hosted by The Yahoo! Bing Network on Thursday, September 12, 2013 11:00 am PST.

 

Ping Jen

Ping Jen
Ping Jen is a Product Manager in the Microsoft Bing Ads Product Team. He has a passion for driving improvements into Bing Ads that help advertisers optimize their campaigns that increase relevancy and competitiveness in the marketplace. Prior to joining Microsoft in 2009, Ping worked as a Sr. Business Administrator at University of Cincinnati Department of Neurosurgery at Cincinnati, OH. Ping holds a MBA degree from the University of Notre Dame and he is a Microsoft Certified Solution Developer (MCSD).
Ping Jen