There is no hiding the fact that I’m not a fan of the way the masses are currently using Twitter. The problem is not with the service itself as much as it is with the people using it. With that in mind, here are several innovative ways in which Twitter is being used or can be used to better connect with your readers/customers.
The first innovative use of Twitter is brought to you by Mashable. Kristen points to the online daily deal store Woot and how they are using Twitter to provide potential customers with snippets of information. By adding Woot to your friends on Twitter, you can follow the deal of the day from the site through its Twitter feed.
The way in which information is fed through Twitter is perfect for the distribution manner of Woot. Short and sweet. The deals on Woot are available for a limited time, and getting the word out fast and far is imperative to Woot’s strategy.
Similar strategies can easily be adapted for use by sites such as Deal Sea, Ebay, and so on.
For most consumers, when we acquire a piece of software, we are more concerned with downloading and installing the latest patches or updates for it, than we are in learning what exactly those patches do and which specific bugs were fixed. Of course you could get something like VersionTracker Pro, but not everyone wants to pay to keep their software cataloged and up-to-date. This is where Twitter comes in.
Let’s take Firefox for example. While you can read the release notes regarding version 188.8.131.52 on the site, I just want to know that it is available and a link to where I can get it from. Both of these things don’t require a blog post, rather can be quite efficiently be accomplished by using a Twitter feed. Taking it one step further, if you can combine the Twitter feeds of all the softwares you use, you can easily keep on top of the latest releases and keep your system up-to-date without having to trudge to paragraphs upon paragraphs of information that you just don’t care about. Burn all the software-companies’ Twitter feeds into one RSS feed and you’re done.
The idea that intrigues me the most is something that can be useful internally, for companies going through the product development phase. Imagine you’re in the car, and you just think of that killer feature that your new application must have; a feature that ensures market domination, and you have no where to jot it down or share it with other developers. Simply use your cell phone to text your idea to the product development team Twitter feed, and let them other look at it right away. Of course you will want to make your feed available only to friends and friend only people on the development team.
Can you think of any other innovative ways to use Twitter?