Comments on: Three Approaches To Poor Man’s Retargeting

By: John

John — Tue, 23 Mar 2010 04:18:22 +0000

Yeah, the no minimum aspect may be good for some, but generally, if you want to build your brand, I'd say ReTargeter is your best shot. They work on monthly subscriptions, starting at $500/month, and deliver a better ROI for $500 than I've gotten from other retargeting companies. The process is easy, their whole team is super responsive and friendly, and like I said, they delivered a tremendous ROI.

By: John

John — Mon, 22 Mar 2010 23:18:22 +0000

By: Jim

Jim — Wed, 24 Feb 2010 18:47:13 +0000

For a truly “poor man’s” Retargeting try out AdRoll. They have no monthly minimum and charge on a CPC from .5-$1 or CPM under the $7 that Fetchback told me they had to charge. $7 CPM or $2 with AdRoll on the same networks… hmmmm

By: Gab Goldenberg

Gab Goldenberg — Mon, 16 Feb 2009 01:30:37 +0000

Mike – that was very tactful. Nice bit of reputation management there. I will give you guys kudos for building an effective lead gen tool there.

By: Mike Volpe - HubSpot

Mike Volpe - HubSpot — Fri, 06 Feb 2009 23:07:22 +0000

I just want to clarify that Compete.com and HubSpot are pretty different. Compete is pretty cool technical analytics for an SEO / Web guru like Gab.
HubSpot is easy to use software for a small business owner or marketing person to generate leads, launch a blog, post landing pages with forms, track social media and SEO, integrate with Salesforce.com, etc. HubSpot is not at all meant or designed for someone like Gab, and it makes sense he didn’t like our free tool.

By: Gab Goldenberg

Gab Goldenberg — Sun, 01 Feb 2009 00:35:13 +0000

@Ben – Missed your comment earlier. Yes, the idea is to run placement targeted campaigns or else figure out what keywords on the content network will land you on those sites. I’d guess placement targeting works better, though I’m not a real PPC expert TBH, so IDK.

By: Gab Goldenberg

Gab Goldenberg — Sun, 01 Feb 2009 00:34:02 +0000

@Zander – Good point. That could make them a competitor to SU, but then I don’t think SU is a particularly profitable entity, afaik.

By: Zander Ford

Zander Ford — Thu, 29 Jan 2009 22:28:18 +0000

Awesome Post. Per Quantcast, could they potentially use their cookie data as a recommendation vehicle for not just affiliates, but also for audiences looking to find new and engaging content or sites?

By: Gab Goldenberg

Gab Goldenberg — Thu, 29 Jan 2009 16:44:50 +0000

@Ann – i like the humour :)

@Elise – Thanks fr clarifying that!

By: elise

elise — Thu, 29 Jan 2009 16:29:55 +0000

affinity is how likely the visitor is to visit those related sites.

a visitor to site Y is 1549x more likely to visit wordtracker.com than someone who is not a visitor of site Y.