Comments on: The ROI of PPC Beats Most Advertising Opportunities http://www.searchenginejournal.com/the-roi-of-ppc-beats-most-advertising-opportunities/10475/ Tue, 14 Feb 2012 22:19:40 +0000 hourly 1 http://wordpress.org/?v= By: Boston SEO http://www.searchenginejournal.com/the-roi-of-ppc-beats-most-advertising-opportunities/10475/comment-page-1/#comment-1118911 Boston SEO Wed, 30 Sep 2009 15:57:46 +0000 http://www.searchenginejournal.com/?p=10475#comment-1118911 As an employee of a company that uses PPC among other SEO techniques for its clients I would like to divide SEO into two categories -on page optimization and off page optimization. PPC would fall into the second category. Our company has found that the best approach is to continuously change the client's website based on the types of users that our going to that website. How do we know who those users are? Because we can check which of our off-page links brough them to the site and what sites they were looking at before hand. Keeping the site up-to-date with who is looking at it, in turn affects the channels we focus more on to attract those types of users. As an employee of a company that uses PPC among other SEO techniques for its clients I would like to divide SEO into two categories -on page optimization and off page optimization. PPC would fall into the second category. Our company has found that the best approach is to continuously change the client’s website based on the types of users that our going to that website. How do we know who those users are? Because we can check which of our off-page links brough them to the site and what sites they were looking at before hand. Keeping the site up-to-date with who is looking at it, in turn affects the channels we focus more on to attract those types of users.

]]> By: Dan London http://www.searchenginejournal.com/the-roi-of-ppc-beats-most-advertising-opportunities/10475/comment-page-1/#comment-1100503 Dan London Mon, 18 May 2009 20:47:03 +0000 http://www.searchenginejournal.com/?p=10475#comment-1100503 Site targeted: depends on the bid type... ;-) Site targeted: depends on the bid type… ;-)

]]> By: Brian Carter http://www.searchenginejournal.com/the-roi-of-ppc-beats-most-advertising-opportunities/10475/comment-page-1/#comment-1100491 Brian Carter Mon, 18 May 2009 18:30:30 +0000 http://www.searchenginejournal.com/?p=10475#comment-1100491 Dan, Branded always does better than General on ROAS basis for us, but that's also part of the sales cycle... I have plenty to say on that in a future article. Haven't tested image campaigns extensively- my limited experience suggested it would be similar to lack of performance from banner ads- have you seen something else? Dan, Branded always does better than General on ROAS basis for us, but that’s also part of the sales cycle… I have plenty to say on that in a future article.

Haven’t tested image campaigns extensively- my limited experience suggested it would be similar to lack of performance from banner ads- have you seen something else?

]]> By: Dan London http://www.searchenginejournal.com/the-roi-of-ppc-beats-most-advertising-opportunities/10475/comment-page-1/#comment-1100490 Dan London Mon, 18 May 2009 18:19:34 +0000 http://www.searchenginejournal.com/?p=10475#comment-1100490 Great post and some really key points you listed. I'm curious to know how branded terms did compared to general terms and if you used and site-targeted image campaigns. Great post and some really key points you listed.

I’m curious to know how branded terms did compared to general terms and if you used and site-targeted image campaigns.

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