The use of social networking is growing all over the land. In the United States, the premier front-runners are Facebook and Twitter, with millions of daily users who access their sites to interact. While those sites are gaining in popularity, the citizens in Holland are also finding success with social networking sites of their own. Sites at Hyves.net and Hyves.nl are becoming very popular. According to a recent study by the Dutch statistics office, Dutch internet users are active on these sites, as well as Facebook and Twitter.
The statistics also reported that of the users between the ages of 16 to 25, over 91 percent of them were active on these sites in 2010. While this is no surprise for this age group, it’s also a sign that many lesser-known or less than popular social sites are starting to appear and establish themselves in the industry. According to the study, the percentage of participation for that age group is substantially higher in European countries.
The Dutch youth market primarily use the social sites for the same things as their American counterparts: to exchange information, read and interact on their friends and family web logs, engage in newsgroups and participate in online discussions and chat rooms. The growing age platform also share photos and videos as well.
Even though the 16 to 25 age group were of the highest numbers in the study, the report also showed that there is less usage of social network sites with the older age demographic setting. Between the ages of 25 and 55, only 54 percent of the Dutch citizens had a social networking account and used it to interact with others. Their primary focus? On sharing job opportunities and medical information amongst themselves. The study also concluded that the social sites had a participation level of only 30 percent for users between the ages of 55 and 75.