Ads of the World is an online archive of the best and most interesting advertisements from across the world. Today I came across an advertisement on their site that uses four simple pictures to explain to you the difference between marketing, pr, advertising, and branding.

The site is a great source of inspiration and is useful if you want to see what kinds of advertisements are successful in various different markets. Click here for the original images and related discussion. The source link was also submitted to Digg and deserves to get some attention.
Hi, Muhammad, from your tablemate at SOBCon.
This series of images was really helpful to me, in part because of the simple and elegant way they convey the differences, and in part because they reminded me why so many people in my world of education and dispute resolution dislike marketing in the traditional sense…because walking up to someone and saying, “I’m a great ___” feels ego-laden. I’d sure love to see an additional image, one that conveys marketing in the conversation marketing sense!
Also, a question for you: The images are in a sequence, though perhaps not intentionally so. Would you say the four types of actions are similarly sequential?
Haha… yes yes yes.. this explain everything in the simplest of words.
They forgot SEO – where she SEARCHES for “world’s greatest lovers” or “great lovers near me”, and let’s google make 90% of the choice for her:)
LOL, love the pics!
great post, I think the PR pic seems more like word of mouth, or referral, but I get the trusted 3rd party relation to PR. any way I really like the visual. I looked through the Ad of the Wold site and didn’t find the series of ads, could you send me a link?
Thanks.
Hasan if you read the article the whole way through, you will find the direct link at the end.
my bad for the bad spelling…in a rush as usual
Muhammad,
As usual, great stuff. Which has me wondering: Given the schema above, how would you personally choose to portray ‘viral marketing’?
Thank you Sir, for making Pronet a daily must-feed!
Brian Humphrey
Firefighter/Specialist
Public Service Officer
Emergency Public Information Center
Los Angeles Fire Department
Here’s another one with the same line of thought:
The buzz Word in today’s business world is MARKETING. However, people often
ask for a simple explanation of “Marketing.” Well, here it is:
1. You’re a woman and you see a handsome guy at a party. You go up to him
and say, “I’m fantastic in bed.”
That’s Direct Marketing.
2. You’re at a party with a bunch of friends and see a handsome guy. One of
your friends goes up to him and, pointing at you, says, “She’s fantastic in
bed.”
That’s Advertising.
3. You see a handsome guy at a party. You go up to him and get his telephone
number. The next day you call and say, “Hi, I’m fantastic in bed.”
That’s Telemarketing.
4. You see a guy at a party; you straighten your dress. You walk up to him
and pour him a drink. You say, “May I?” and reach up to straighten his tie,
brushing your breast lightly against his arm, and then say, “By the way, I’m
fantastic in bed.”
That’s Public Relations.
5. You’re at a party and see a handsome guy. He walks up to you and says, “I
hear you’re fantastic in bed.”
That’s Brand Recognition.
6. You’re at a party and see a handsome guy. He fancies you, but you talk
him into going home with your friend.
That’s a Sales Rep.
7. Your friend can’t satisfy him so he calls you.
That’s Tech Support.
8. You’re on your way to a party when you realize that there could be
handsome men in all these houses you’re passing, so you climb onto the roof
of one situated towards the centre and shout at the top of your lungs, “I’m
fantastic in bed!”
That’s Junk Mail.
9. You are at a party; this well-built man walks up to you and grabs your
ass.
That’s the Governor of California
10. You like it, but twenty years later your attorney decides you were
offended.
That’s America.
in the illustration for public relations it could have been better off if it saiid that poeple say that he is agreat lover rather than trust me he is a great lover.
A picture describing “conversational marketing” would perhaps show the male saying something like: “How can I help you achieve orgasm?”