List of the 5 Do’s
Do Number One:
Take all the time that it takes to do a careful research of all your keywords and key phrases for your site, on the products or services you are trying to sell. Proper keyword research can only be done using WordTracker, the industry standard when it comes to professional keyword research.
Trying to optimize a site without knowing your real keywords is like driving a car at night with no headlights! Some will tell you they use Overture’s free suggestion tool. Although that tool can help you to a limited degree, you should always use WordTracker for the best results.
Do Number Two:
Make sure you write a short descriptive title tag of what each page of your site is all about, and make sure they are all different. Search engines use the information contained in that title tag, compare them to the text on that page and rank it accordingly. The short description in your title tags will also help your users. The idea here is to keep it as short and descriptive as possible.
If you are creating a new page about “durable red widgets” then call that page “durable red widgets”. Avoid the temptation of creating title tags that are longer than 30 characters, since they might have a dilution effect in your rankings.
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Article reprinted with permission from Rank for Sales
Posted by Serge Thibodeau, author.