SEO

Text Message Advertising Grows in the Mobile Space

The Wall Street Journal had a great piece on mobile marketing, “Advertisers to Consumer: We’ll Text You.” Do you have any text messaging advertising plans for your business in the near future?

Text messaging is a growing trend between users becoming more popular than actually calling a person, but more so interesting and great for marketers; people seem to be very receptive to text messaging. I think it is something psychologically gratifying, exciting, or “cool” that we have as this is “new” technology to get a text message to a cell phone. Text messaging has been around for a while, no doubt about that, but it is more popular then its ever been and as in anything that becomes very popular and mainstream, marketers find a way to get in there.

Companies such as Yahoo see great potential in the mobile space with text messaging. “…one of the most-active players in text-message advertising plans to announce a new trial partnership with Yahoo. Under the arrangement, 4INFO provides the technology for Yahoo to publish its content, such as news updates, horoscopes, sports scores and weather forecasts, via text messages that also contain a small ad. Consumers sign up online to receive the alerts.

Yahoo can sell the ads alone or as part of a broader online-mobile ad package or, alternatively, 4INFO can sell the ads through its mobile-ad network.”

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I think the most telling story about text messaging advertising is “Mobile-message advertising is expected to reach $1.5 billion by 2008, up 82% from last year, according to research firm eMarketer. Spending on mobile-message advertising now accounts for about 88% of the total $1.7 billion spent on mobile ads, which also includes search ads and display ads as well as mobile Web advertising.”

Advertising through text messages isn’t something new, but it is a rising trend that not only business already advertising in the mobile space should really look into but also any online business (or offline for that matter) who would like to interact more with consumers.

 Text Message Advertising Grows in the Mobile Space
Pablo Palatnik is the author of the blog PalatnikFactor, focusing on all things Online Marketing and Search Engine Optimization specialist for Fortune3, a shopping cart software company by online retailers, for online retailers.

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10 thoughts on “Text Message Advertising Grows in the Mobile Space

  1. I love this article as it shows the validity of text message marketing. I work for a mobile marketing company called txtWire Communications and the market is definitely ripe. (We are also more cost effective than 4Info.)

    It seems that everyone “knows they need a mobile strategy” but no one realy knows what do past that. The concept of showing up on the device that never leaves the pocket of your consumer is an easy one to accept but how does it fit into what your brand is already doing?

    It is more about finding ways to utilize mobile to not only have a grass root effect but make the rest of your campaign more meaningful.

  2. I JUST STARTED WITH A NEW MARKETING COMPANY THAT OFFERS THIS SERVICE TO SMALL AND MEDIUM SIZE BUSINESSES I BELIEVE THAT IT HAS HUGE POTENTIAL WHICH IS WHY I JOINED THEM. IM GLADE TO SEE ARTICLES LIKE THIS TO SUPPORT THIS NEXT MARKETERS BRNDING REVOLUTION.

  3. LEAVE US ALONE!

    marketers stop at nothing to command every surface, every interface, every view.

    don’t you get how annoying that is, and counter-productive? and you wonder why people are skeptical of your intentions…these ads are completely offensive. everyone knows opting-out NEVER works. if you want to opt-out you have to visit the site that sent the text message and hope you are not tracked and that you’ll be able to remove yourself without getting added to another mailing list bought by another relentless, obnoxious marketer.

    1. It may sound that way, but it the ultimate in customer choice. The customer that opts in to get text offers from a business really love, love, loves the business. The business can't reach out and opt you in. Power to the consumer. If you want a quick overview, hop over to our site — Frextr.com. Take a look at the usage section. We keep it up-to-date with what Frextr advertisers are doing with text messages offers.

  4. I’ve owned my own business in Denver, CO for over 12 years and after reading many articles like this and reviewing as many text message advertising companies as I could, I chose Clientxt.com and it’s really proven to be a phenomenal company and way to advertise.

    Second, it is very easy to opt-out of the text campaigns. You simply send a text and you’re out for good.

    As soon as I started working with this tech I realized that the next big advertising medium is the mobile phone. Text messages, smart phone ad space, and Blue Tooth capability make the cell phone an obvious next step in marketing.

    If you’re thinking about going mobile, do it! There isn’t a reason not to. It’s affordable, effective, and INSTANT! I can send out time sensitive offers to my subscribers and fill up my shop in under an hour. Enough said.

    As far as not knowing how to make the transition to mobile, Clientxt took care of that for me. An account rep helped me with everything from creating my first campaign to taking my print ads to a new level of interactivity. Most people are hesitant or cautious when moving into unknown territory, I was, and that’s one of the reasons I chose Clientxt; they offer such extensive support.

    I’ve also been looking into upcoming technologies and I’ve found some really cool stuff, like blue tooth ads and, of course, we all know about iPhone app ad space. I think that once more people are on the SMS advertising bandwagon, Clientxt, and other companies like it, will move toward making blue tooth “Proximity Marketing” and smart phone ad space, complementary products. I’m so excited to see where the tech goes over the next few years!

    Much success for you,
    Alec

  5. How do I find a sales job in this area? Not familiar with the top companies who are selling Mobile Advertising.

    1. Hi, We are looking for text message advertising sales people. Frextr. Call me at the office. 626-372-4883. Cheers. Heather

  6. Krilix.com is a social network that connects people with places. Krilix connects businesses with their customers through the network and also on their customer’s cell phone through a text message. Krilix is currently hiring social networking consultants throughout the US. For more information, call 702-856-4371.

  7. Hi, We are looking for text message advertising sales people. Frextr. Call me at the office. 626-372-4883. Cheers. Heather

  8. It may sound that way, but it the ultimate in customer choice. The customer that opts in to get text offers from a business really love, love, loves the business. The business can't reach out and opt you in. Power to the consumer. If you want a quick overview, hop over to our site — Frextr.com. Take a look at the usage section. We keep it up-to-date with what Frextr advertisers are doing with text messages offers.