SEO

Technorati Running Yahoo Search Marketing Sponsored Links

Technorati Running Yahoo Search Marketing Sponsored Links

This may not be super new, but after checking out the Authority Slider on Technorati I noticed that they are no longer running Google AdSense ads integrated in their search results. Instead, they are running Yahoo Search Marketing / Overture ads.

The sponsored links seems to have a maximum of three and are now in a clearly labeled box which is listed before the blog search results (Google AdSense ads were in the results, after the first or second listing). Try this search for Dick Cheney and you should see Yahoo ads from Cafepress, eBay and Washington Post.

This must be a direct deal with Yahoo as the ads are served by Overture and not any of the search marketing syndication company partners that Yahoo works with to distribute search advertisements. Could this add flame to the rumor fire that Yahoo is looking to acquire Technorati to add to its blog tracking, search, and tagging services?

Screen Shot 2014 04 15 at 7.21.12 AM Technorati Running Yahoo Search Marketing Sponsored Links
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Technorati Running Yahoo Search Marketing Sponsored Links

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